Make sure you choose the best influencer marketing platform by looking at what each one offers. Let’s take a further look into a comparison between Mavrck and Heepsy.
MAVRCK vs HEEPSY
Heepsy has more than 11 million influencers with 5K followers or more. Those influencers are worldwide, so you can find the right influencer for your campaign. If you know the handle of a specific creator, you can just type it in the search bar and results will appear.
Mavrck offers some macro, but mostly micro-influencers. However, the definition of micro-influencers according to this platform goes from 500 to 10K followers, and they have 10 million logged influencers. So even though they have more influencers than Heepsy, the number of followers to be included on the platform is very low.
With more than 20 categories, you can make sure you will find influencers in your niche thanks to Heepsy. Also, discover influencers by location, number of followers, engagement rate, or if you want to be more precise, by their audience.
Mavrck has several filters including demographics, the audience of followers, performance and fraud risk. Once you apply those filters, you will see the basic information of the influencer such as handle, description, age, location, channels, and posts.
In Heepsy, you will find analytics related to the influencer’s performance as well as their audience. The audience Quality Score metric gives you an overall idea of if the influencer is a good choice for your business. Avoid collaborating with fake influencers by analyzing their authenticity.
In Mavrck, to activate a campaign, you can check several audience metrics and recent collaborations they have had with other brands. You can also analyze performance metrics of their average likes, engagement, and sponsored post percentage.
If you use Heepsy, influencer discovery gets easier by organizing your searches into lists. There, you will be able to add notes, rate influencers, and download them.
On the other platform, they have automated workflow processes to organize influencers whom you are working with. You can review the content before your collaborators post it. You can export these lists and download them on your computer, but the number of exports is unclear since it depends on your customized plan.
From a free plan to check some of the features to corporate plans for businesses with bigger needs. Heepsy offers plans that adapt to every budget and you can cancel anytime as well as upgrade your plan.
In Mavrck, the price is customized based on the customer's needs. Users need to book a demo and speak to sales in order to buy a plan. It is unclear if there is a minimum sign up period.
Both platforms are good and seem to have similarities in terms of filters and metrics. However, Mavrck’s database starts at 500 followers and that might make it difficult to find the right influencers. Moreover, Mavrck’s pricing is unclear and it might take a longer time to receive a customized offer, whereas in Heepsy you can find plans for all types of budgets and needs.
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