Category: Industry Trends & News

Discover what’s going on in the influencer marketing industry. Learn about new features on the different social networks, updates to guidelines that regulate influencer collaborations, or important events in the influencer space.

Spanish NGO Denounces Influencers for Illegal Advertising

This past month, a Spanish NGO denounced four influencers for working with two brands to promote teeth whitening strips.  Laws and advertising requirements vary by country. But this example from Spain serves as a reminder that when managing collaborations between brands and influencers, it’s always necessary to check that you’re not breaking the law. You […]

Social Proof and its Role in Influencer Marketing

Social proof is a psychological concept that is widely used by marketers, and which has a direct correlation with influencer marketing. Let’s examine what it is, how it’s connected to influencers and marketing, and how you can use social proof to enhance your campaigns. What is social proof? Social proof is a socio-psychological phenomenon in […]

Creators and Personalities in Influencer Marketing

Creators and personalities are probably two terms you’ve heard in connection with influencer marketing. And if you’re new to the industry, you might not be exactly sure what the difference is. After all, don’t all influencers create content in some way?  Yes, but there are some key differences. Keep reading to find out what they […]

Influencer Video Marketing in the Fitness Industry: 3 Flawless Strategies

People are more inclined to purchase items from the professionals they trust. As a result of this tendency, influencers now have more power in their hands than traditional advertising businesses.  The significance of influencer marketing applies across the board, and the fitness industry is no exception.  So, if you’re a budding online personal trainer, nutritionist, […]

Brush Up on Influencer Guidelines in the US, the UK and Spain

Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media.  Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]

The Influencer Business Model: How Lucrative Is It?

In the influencer business model, trendsetting social media users get paid for promoting products and services on their profiles.  A fashion brand might send a package of clothes to Instagram influencers in exchange for posts showing off their favorite looks. Or a tech company might send their latest gadget to Youtube influencers for an unboxing […]

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