Category: Industry Trends & News

Discover what’s going on in the influencer marketing industry. Learn about new features on the different social networks, updates to guidelines that regulate influencer collaborations, or important events in the influencer space.

Instagram Creator Week 2021 Highlights and Take-Aways

The first ever Instagram Creator Week just ended. Let’s look at the highlights to come out of the event and what it means for Instagram influencers and the influencer marketing industry. What is Instagram Creator Week? The three-day virtual event took place from June 8th to June 10th. It was the platform’s professional development conference […]

Pride Month: What Brands Need to Know

It’s Pride Month! But before you bust out Photoshop to rainbow-ize your brand’s logo, stop and think. What’s the story behind Pride? How can your brand support the LGBTQ community without engaging in pure rainbow capitalism? How can Instagram influencers help you out?  Flying a rainbow flag isn’t enough anymore. Brands need to really dig […]

Instagram Updates To Help Your Food Business

Have you been keeping up to date with Instagram’s new features for your food business? The platform is constantly providing updates to suit the needs and interests of its users. Whether this is to help businesses, influencers, or its general users, Instagram is becoming a place for everyone to better benefit from every day. What […]

Spanish NGO Denounces Influencers for Illegal Advertising

This past month, a Spanish NGO denounced four influencers for working with two brands to promote teeth whitening strips.  Laws and advertising requirements vary by country. But this example from Spain serves as a reminder that when managing collaborations between brands and influencers, it’s always necessary to check that you’re not breaking the law. You […]

Social Proof and its Role in Influencer Marketing

Social proof is a psychological concept that is widely used by marketers, and which has a direct correlation with influencer marketing. Let’s examine what it is, how it’s connected to influencers and marketing, and how you can use social proof to enhance your campaigns. What is social proof? Social proof is a socio-psychological phenomenon in […]

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