Category: Industry Trends & News

Discover what’s going on in the influencer marketing industry. Learn about new features on the different social networks, updates to guidelines that regulate influencer collaborations, or important events in the influencer space.

Nextdoor: find your neighbors and discover local businesses!

It’s true to say that word-of-mouth is the most powerful form of advertising. And, this is exactly what Nextdoor is all about. Did you know that as many as 93% of consumers make purchasing decisions from online reviews? Nowadays, people deem online reviews to be just as credible as recommendations from their friends or family. […]

Olympic Athletes and Sports Influencers: What Do They Post?

Today, July 23rd, 2021, marks the first day of the Tokyo 2020 Olympic Games. A strange sentence, right? Whether you’re a sports enthusiast or not, I’m sure that you’ll tune in to the Olympics at some point. And, with last year’s games being postponed due to the ongoing global pandemic, the anticipation this year has […]

Instagram Creator Week 2021 Highlights and Take-Aways

The first ever Instagram Creator Week just ended. Let’s look at the highlights to come out of the event and what it means for Instagram influencers and the influencer marketing industry. What is Instagram Creator Week? The three-day virtual event took place from June 8th to June 10th. It was the platform’s professional development conference […]

Pride Month: What Brands Need to Know

It’s Pride Month! But before you bust out Photoshop to rainbow-ize your brand’s logo, stop and think. What’s the story behind Pride? How can your brand support the LGBTQ community without engaging in pure rainbow capitalism? How can Instagram influencers help you out?  Flying a rainbow flag isn’t enough anymore. Brands need to really dig […]

Instagram Updates To Help Your Food Business

Have you been keeping up to date with Instagram’s new features for your food business? The platform is constantly providing updates to suit the needs and interests of its users. Whether this is to help businesses, influencers, or its general users, Instagram is becoming a place for everyone to better benefit from every day. What […]

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