Category: Industry trends

Influencer Video Marketing in the Fitness Industry: 3 Flawless Strategies

People are more inclined to purchase items from the professionals they trust. As a result of this tendency, influencers now have more power in their hands than traditional advertising businesses.  The significance of influencer marketing applies across the board, and the fitness industry is no exception.  So, if you’re a budding online personal trainer, nutritionist, […]

Brush Up on Influencer Guidelines in the US, the UK and Spain

Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media.  Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]

The Influencer Business Model: How Lucrative Is It?

In the influencer business model, trendsetting social media users get paid for promoting products and services on their profiles.  A fashion brand might send a package of clothes to Instagram influencers in exchange for posts showing off their favorite looks. Or a tech company might send their latest gadget to Youtube influencers for an unboxing […]

The Most Mentioned Brands on Instagram

Have you ever wondered which are the most mentioned brands on Instagram? While brands upload their own content and Instagram shows you sponsored ads it thinks you’d like, we wanted to know which brands Instagram influencers are talking about. We looked at 8 different popular categories of influencers to find out which was the most […]

Forbes España Hosts Business and Influencers Summit

Forbes España, the Spanish branch of Forbes Magazine, held yesterday in Madrid its first Business and Influencers Summit.  The event was conceived to explore the idea of influencers as entrepreneurs and to better understand how the influencer and finance industries interact.  The summit fell just a few weeks after another sector publicly recognized the power […]

Spain Asks Influencers to Help Fight Coronavirus

Spain was one of the first countries in Europe to enter into lockdown in efforts to fight coronavirus. On March 14, 2020, the Spanish government declared a state of alarm and forbade residents from leaving their homes except for very limited, necessary reasons. The effects were felt throughout all areas of life, including on social […]

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