Category: Industry Trends & News

Discover what’s going on in the influencer marketing industry. Learn about new features on the different social networks, updates to guidelines that regulate influencer collaborations, or important events in the influencer space.

Creators and Personalities in Influencer Marketing

Creators and personalities are probably two terms you’ve heard in connection with influencer marketing. And if you’re new to the industry, you might not be exactly sure what the difference is. After all, don’t all influencers create content in some way?  Yes, but there are some key differences. Keep reading to find out what they […]

Influencer Video Marketing in the Fitness Industry: 3 Flawless Strategies

People are more inclined to purchase items from the professionals they trust. As a result of this tendency, influencers now have more power in their hands than traditional advertising businesses.  The significance of influencer marketing applies across the board, and the fitness industry is no exception.  So, if you’re a budding online personal trainer, nutritionist, […]

Brush Up on Influencer Guidelines in the US, the UK and Spain

Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media.  Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]

The Influencer Business Model: How Lucrative Is It?

In the influencer business model, trendsetting social media users get paid for promoting products and services on their profiles.  A fashion brand might send a package of clothes to Instagram influencers in exchange for posts showing off their favorite looks. Or a tech company might send their latest gadget to Youtube influencers for an unboxing […]

Forbes España Hosts Business and Influencers Summit

Forbes España, the Spanish branch of Forbes Magazine, held yesterday in Madrid its first Business and Influencers Summit.  The event was conceived to explore the idea of influencers as entrepreneurs and to better understand how the influencer and finance industries interact.  The summit fell just a few weeks after another sector publicly recognized the power […]

The Influencer Tiers: Why Follower Count Matters

Do you know about the influencer tiers? About a year ago now, we covered the different types of influencers based on number of followers. But as the world of influencer marketing keeps changing and growing, it’s time to update these definitions. Not all influencers are created equal. They have different interests. They come from different […]

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