A Look at Instagram Guides
Instagram Guides have been around for a while already, and we’re well past due on covering them. Better late than never, I suppose? Anyway, let’s not waste any more time and get right into what Guides are and how you can use them in tandem with Instagram influencers for your marketing campaigns. What’s the story […]
Creators and Personalities in Influencer Marketing
Creators and personalities are probably two terms you’ve heard in connection with influencer marketing. And if you’re new to the industry, you might not be exactly sure what the difference is. After all, don’t all influencers create content in some way? Yes, but there are some key differences. Keep reading to find out what they […]
Influencer Video Marketing in the Fitness Industry: 3 Flawless Strategies
People are more inclined to purchase items from the professionals they trust. As a result of this tendency, influencers now have more power in their hands than traditional advertising businesses. The significance of influencer marketing applies across the board, and the fitness industry is no exception. So, if you’re a budding online personal trainer, nutritionist, […]
Top Hashtags of 2020
As the year is drawing to an end, at Heepsy we have taken a look at the top hashtags of 2020. Although many of the most popular Instagram hashtags recur every year, we have recently seen the rise of both newer and previously less popular hashtags. If you’re not already a frequent hashtag user, then […]
Brush Up on Influencer Guidelines in the US, the UK and Spain
Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media. Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]
The Influencer Business Model: How Lucrative Is It?
In the influencer business model, trendsetting social media users get paid for promoting products and services on their profiles. A fashion brand might send a package of clothes to Instagram influencers in exchange for posts showing off their favorite looks. Or a tech company might send their latest gadget to Youtube influencers for an unboxing […]
TikTok Ban Avoided in US Thanks to New Deal
To ban or not to ban? That seems to be the primary question surrounding TikTok in the United States. For the moment, it looks like a TikTok ban has been avoided. But what does all of this mean for marketers looking to find influencers to launch campaigns on TikTok? Let’s break down what’s happened in […]
Forbes España Hosts Business and Influencers Summit
Forbes España, the Spanish branch of Forbes Magazine, held yesterday in Madrid its first Business and Influencers Summit. The event was conceived to explore the idea of influencers as entrepreneurs and to better understand how the influencer and finance industries interact. The summit fell just a few weeks after another sector publicly recognized the power […]
The Influencer Tiers: Why Follower Count Matters
Do you know about the influencer tiers? About a year ago now, we covered the different types of influencers based on number of followers. But as the world of influencer marketing keeps changing and growing, it’s time to update these definitions. Not all influencers are created equal. They have different interests. They come from different […]
Spain Asks Influencers to Help Fight Coronavirus
Spain was one of the first countries in Europe to enter into lockdown in efforts to fight coronavirus. On March 14, 2020, the Spanish government declared a state of alarm and forbade residents from leaving their homes except for very limited, necessary reasons. The effects were felt throughout all areas of life, including on social […]