To ban or not to ban? That seems to be the primary question surrounding TikTok in the United States. For the moment, it looks like a TikTok ban has been avoided. But what does all of this mean for marketers looking to find influencers to launch campaigns on TikTok? Let’s break down what’s happened in […]
Forbes España, the Spanish branch of Forbes Magazine, held yesterday in Madrid its first Business and Influencers Summit. The event was conceived to explore the idea of influencers as entrepreneurs and to better understand how the influencer and finance industries interact. The summit fell just a few weeks after another sector publicly recognized the power […]
Spain was one of the first countries in Europe to enter into lockdown in efforts to fight coronavirus. On March 14, 2020, the Spanish government declared a state of alarm and forbade residents from leaving their homes except for very limited, necessary reasons. The effects were felt throughout all areas of life, including on social […]
Have you noticed anything new on Instagram today? Have your favorite Instagram influencers uploaded content that looks different from what they usually post? If so, it’s probably because yesterday the social media giant released its latest feature: Reels. The new media format lets you record and edit multi-clip videos of up to 15 seconds. Reels […]
Even though many countries have been released from quarantine, the effects of Covid-19 are still all around us. In Italy, one of the European countries hit hardest by the virus, this meant that celebrating Milan Fashion Week in the traditional sense was impossible. Therefore, Italian fashion houses joined forces with photographers, film directors and even […]
Today, there are different platforms that can help you with your everyday advertising campaigns, task organization, communication management with customers, and web traffic analysis.
Many brands have begun focusing their communication strategy on micro-influencers or top influencers. The payment to an influencer depends on many factors.
Every month we will show you the latest updates of the Instagram platform in this blog. Many of these updates can help you in your influencer marketing campaigns since you can apply them and be able to take advantage of them before everyone else. If you need to find influencers and analyze their metrics, you […]
As digital marketing professionals, social networks have been a business opportunity for us. From the day they “came into our lives,” they have become a new channel: through them, we can reach millions of people segmenting with oftentimes a stunning precision. From time to time, new ways of using social networks appear to increase the […]
Just when we thought there could not be another social network at the level of Facebook or Instagram, Tik Tok appears. It began as musical.ly, a Chinese platform that allowed users to playback songs or famous quotes. However, this tool ended up becoming the famous Tik Tok that we now know. Influencer marketing in Tik […]