Tik Tok and Influencer Marketing
Just when we thought there could not be another social network at the level of Facebook or Instagram, Tik Tok appears. It began as musical.ly, a Chinese platform that allowed users to playback songs or famous quotes. However, this tool ended up becoming the famous Tik Tok that we now know. Influencer marketing in Tik […]
3 Types of Influencers According to Their Followers
As many people already know, Instagram is the favorite social network for influencers. But there are people who are not aware that there are different types of influencers who can be categorized in unique ways.
How Hiding Likes on Instagram Affect Influencer Marketing
On July 17, Instagram announced that the first tests to hide likes in user posts. The tests are being conducted in 7 different countries and if there is good acceptance by users, this application may be made worldwide. We are going to explain the possible outcomes of this issue. On November 9th, Instagram announced that […]
What is a Micro Influencer?
When you’re looking for potential influencers to partner with, you may find yourself attracted to big flashy names with millions of followers and verified profiles. There’s no question that these types of influencers will get you far, but sometimes the best influencer for your brand and your campaign is what’s referred to as a micro […]
Influencer Marketing vs Display Advertising
Companies are spending less and less on traditional advertisements…and for good reason. We’re living in an era of instant gratification where consumers can select what content they’re exposed to and how. They skip advertisements or upgrade to advertisement-free premium accounts, download ad blockers, and skip through commercials on prerecorded shows. As consumers grow increasingly skeptical […]
What is Influencer Marketing?
Influencer marketing is a strategy that every advertising agency, public relations firm, in-house marketing team and social strategist has on the to-do list for next quarter’s major campaign. Why? Influencer marketing captures a niche audience with high engagement rates through seemingly organic content. How? We’re breaking down the basics behind influencer marketing so you can […]
What is an influencer?
Before you develop a successful influencer marketing campaign, it’s important to understand exactly what an influencer is and what value they can provide for emerging and established brands. In the world of smartphones and viral videos and social media stars, influencers have become an important part of every outreach strategy. We’re outlining what it means […]
Why Influencers are Replacing Traditional Celebrities
Ask any consumer of today’s iPhone and video streaming generation which celebrities and public figures they admire most. Ten years ago, they might have mentioned the stars of High School Musical, and Harry Potter, Brad Pitt, and Angelina Jolie. Today, it’s YouTubers like Shane Dawson and The Gabbie Show. Both online personalities are professional content […]
Frequently Asked Influencer Marketing Questions
The process of developing an influencer marketing campaign can be overwhelming, especially if you’re unfamiliar with the social media landscape. To better understand influencer marketing, here are a few frequently asked questions and answers: What is an Influencer? An influencer is a social media user with a higher than average following who influences the opinion […]