Category: Industry Trends & News

Discover what’s going on in the influencer marketing industry. Learn about new features on the different social networks, updates to guidelines that regulate influencer collaborations, or important events in the influencer space.

Influencer Marketing vs Display Advertising

Companies are spending less and less on traditional advertisements…and for good reason. We’re living in an era of instant gratification where consumers can select what content they’re exposed to and how. They skip advertisements or upgrade to advertisement-free premium accounts, download ad blockers, and skip through commercials on prerecorded shows. As consumers grow increasingly skeptical […]

What is an influencer?

Before you develop a successful influencer marketing campaign, it’s important to understand exactly what an influencer is and what value they can provide for emerging and established brands. In the world of smartphones and viral videos and social media stars, influencers have become an important part of every outreach strategy. We’re outlining what it means […]

Why Influencers are Replacing Traditional Celebrities

Ask any consumer of today’s iPhone and video streaming generation which celebrities and public figures they admire most. Ten years ago, they might have mentioned the stars of High School Musical, and Harry Potter, Brad Pitt, and Angelina Jolie. Today, it’s YouTubers like Shane Dawson and The Gabbie Show. Both online personalities are professional content […]

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