After last week’s debate, the Trump vs. Biden rivalry is at its fiercest. And in 2020, the debate stage perhaps has a rival as the most important battleground: social media. As the campaign is unfolding on social networks, a Heepsy study finds that Trump has more followers, and Biden has higher engagement. Election Day is […]
Social media and influencer marketing has been a great tool for businesses to promote their products and services. Also, it is perfect for communicating with their customers. Over the past few months, the world has been tremendously impacted by a sanitary crisis and due to this, many businesses are struggling to adapt to the fast-changing […]
According to our influencer marketing platform, we have around 7 million influencers around the world with more than 5K followers.
Today, Instagram is undoubtedly one of the most used social networks worldwide. It is the one that has grown the most in recent years. Brands and users publish millions of posts every day. If we also mention the stories, about 500 million daily active users can be added to the list. Instagram statistics give us […]
Do you think it is normal to have an Instagram account with millions of followers? Or, on the contrary, do you think it is more common to have a much smaller number of followers, such as around 500 followers? Below, we will discuss the distribution of Instagram users based on their number of users, more […]
It’s difficult to measure reach in any advertising campaign. There’s no way of knowing exactly how many people viewed your advertisement or purchased your product based on the advertisement they viewed. Nevertheless, if numbers are holding you back from launching an influencer marketing campaign, we’re outlining statistics that prove influencer marketing boosts brand awareness and […]