New to Heepsy? Recently upgraded from the Starter Plan? Just want some tips about how to maximize your experience? Don’t worry, we’re here to help. Keep reading to learn about how the Business Plan works and how you can make the most of it.
Who is the Business Plan best for?
The Business Plan was designed for brands that participate in influencer marketing but don’t necessarily run giant campaigns. The Business Plan is great for:
- Brands that want to run campaigns with several influencers
- Marketing agencies that want a new way to find influencers
- Small to mid-sized businesses that have tested the value of influencer marketing and want to go further with the strategy
The power of the Heepsy Business Plan
We recently ran through the benefits of the Starter Plan. The Business Plan includes everything that comes in the Starter Plan but goes further with some additional features. Take a quick tour of what’s offered in the Business Plan with respect to our search engine, analytics, and lists feature.
Search functions in the Heepsy Business Plan
In the Heepsy Starter Plan, our smallest plan, you get the following filters:
- Category – Find influencers from a specific category like fashion or sports
- Location – Search for influencers in specific countries, regions or cities
- Followers – Define the number of followers
- Publications – Set the post frequency or date of last post
The Business Plan includes these plus two more filters.
The engagement filter lets you set the engagement score (from very low to suspiciously high) or the engagement rate as a percentage. Engagement rate shows the level of interaction between an influencer’s content and their followers.
The contact filter allows you to search for only those influencers who have public email addresses or other social networks. You can also choose to see or hide business accounts. Or, see only Instagram verified accounts.
Influencer profiles & analytics
Like the Starter Plan, with the Business Plan you get core metrics about an influencer:
- Engagement rate – the level of interaction they share with their followers
- Photo/video most metrics – average likes/comments on their posts
- Follower growth rate – how their followers have grown over time
- Post frequency – the rate at which they publish
- Comments/likes ratio – comparison of average comments to likes
- Followers/following ratio – how many followers they have compared to who they follow
Additionally, the Business Plan provides influencer contact information. This means you can see if the influencer has a public email or accounts on other social networks, as well as if their profile is verified. With public emails, your influencer outreach just got easier.
Heepsy has a built-in way for you to stay organized: lists. Create lists for your campaign, add influencers, and easily compare them. You can also add ratings, statuses, and comments. Furthermore, with the Business Plan, you can download an XLS or CSV file with all the info about the influencers in your list.
How can you optimize your Heepsy Business Plan experience?
We’ve compiled a list of tips to help you get the most out of your Business Plan.
Engagement rate is one of the most important metrics in influencer marketing. It shows the connection between an influencer and their audience. And the greater of a connection they have between them, the better for your brand. And since the Business Plan includes the engagement filter, you can prioritize engagement from the very beginning of your influencer search.
So for example, you can search for influencers with very high engagement to find those that really connect with their audience. Further, Heepsy also warns you when an influencer’s engagement is suspiciously high, which may be due to fake likes or comments.
And don’t be surprised if your search results for high engagement show influencers who have relatively few followers. Nano and micro influencers, with between 1K – 50K followers, generally have the highest engagement rates. Due to this, they can be powerful allies in influencer marketing. In fact, in 2019, 10 micro influencers were used for every mega influencer.
Export lists and streamline outreach
Heepsy’s Business Plan allows you to download your customizable lists as spreadsheets. And that means you get all the info you need about your selected influencers in one workable place.
So why is this important? Well, if you’re planning to reach out to several influencers at once, this can help you organize your outreach. Pull the influencers’ emails from the spreadsheet to contact them individually. Or, automate your outreach to save some time. To learn more about how to automate outreach, check out our Influencer Marketing Guide, Chapter 4.
Don’t be shy, Heepsy can help
We hope that with this article and our Influencer Marketing Guide, you have everything you need to use your Business Plan to the fullest. But, if you encounter a problem, let us know! Your Business Plan includes premium support. So if there’s something you need, our customer support team will help you find it.
The Business Plan is a popular option at Heepsy, and it’s easy to see why. You have everything you need to find the right influencers for your marketing campaigns.
If you’re not sure if the Business Plan is the right fit for you, visit our Pricing Page, where you can compare all of Heepsy’s plans. And if you think you may still need more filters and metrics, read about our biggest plan, the Heepsy Gold Plan, here on the blog.