The Heepsy Starter Plan is the first of our paid subscription plans. With the Starter Plan’s affordable price, even small businesses can access over 11 million Instagram influencers, Youtube influencers, and soon, TikTok influencers.
If you’re new to Heepsy and are currently working with or considering our Starter Plan, we wanted to help you learn how to get the most out of it. Keep reading to learn all about how to optimize your experience with our Starter Plan.
Who is the Starter Plan best for?
This plan was designed with small campaigns in mind. This plan works well for:
- Small businesses and startups who want to try out influencer marketing
- Entrepreneurs or business owners who need a budget-friendly way to get known
- Small marketing agencies that want to try out a new tool
The idea of the Starter Plan is to let anyone participate in influencer marketing. Because you don’t need to be a multinational company to run an influencer campaign!
The Power of the Starter Plan
The power of the Starter Plan is broken down into three primary areas: the search engine, the influencer report, and the customizable lists.
Search functions in the Starter Plan
The Starter Plan unlocks the basic search capabilities that exist within Heepsy. These search filters will help you narrow down your results so that you find the influencers that are relevant to your campaign.
Search using the following filters:
- Follower count – Specify how many followers you want the influencers to have
- Category – Choose the area of interest of influencers, like fashion or vegan
- Location – Define the country, region and city where you want to search for influencers
Influencer profiles & reports in the Starter Plan
Once you have some results, you can review influencer profiles to check out core metrics like engagement rate, photo/video most metrics, follower growth rate, post frequency, comments/likes ratio and followers/following ratio. These stats give you a general sense of the health of the influencer’s profile. Moreover, Heepsy gives you some helpful hints along the way for spotting fake influencers.
If you want more detailed information, you can open the influencer’s report. Heepsy’s influencer reports include the above-mentioned information plus metrics related to the influencer’s audience and branded posts. The Starter Plan currently offers access to 10 reports per billing cycle.
With respect to the audience, reports let you evaluate demographics like age, gender, location, language and interests. This information is useful for ensuring that an influencer’s audience aligns with the target audience for your marketing campaign. Further, Heepsy shows you the audience authenticity metric, which suggests what percentage of an influencer’s audience may be suspicious.
In addition, you can check out how an influencer’s branded content has performed. This can be useful if you’re trying to gauge the success of your own campaign. Have a look at other brands the influencer has worked with and the success of the content posted for them.
Lists are another great feature that Heepsy offers. With the Starter Plan, you can organize influencers into customizable lists. Then, compare them with your other results. You can also add notes, statuses and comments to help keep track of your relationship with each influencer.
How can you maximize your Starter Plan experience?
Now that you understand what the Starter Plan is capable of, let’s get into some tips to help you make the most of it.
Define your campaign goals clearly before searching
Any marketing campaign needs a clear, defined goal. It also needs a strategy that outlines how you plan to achieve that goal. If you start searching for influencers on Heepsy without having a clear goal in mind, you may exceed the number of influencer reports allowed before finding the influencer that’s right for you.
Therefore, before you hit search, make sure you’ve answered these questions:
- What do I want to get out of this campaign?
- Who is my target audience?
- How many influencers do I plan to hire and on what network?
- What can I offer influencers as incentive?
- What’s the key message I want to emphasize about my product or brand?
This list isn’t exhaustive. If you need more tips for how to define your campaign, visit our Influencer Marketing Guide, Chapter 2.
See if you have potential influencers that are already fans
A good way to supplement your influencer search on Heepsy is to see if there are influencers who already follow you on social media. This strategy is a particularly good starting point for brands just starting out in influencer marketing.
Take a look through your follower bases on the social network where you want to launch your campaign. Do you see any followers who have a decent follower base of their own? Do they look like they could help you meet your campaign goals?
If you find someone who looks promising, you can then pop on over to Heepsy to check out their stats.
Use Heepsy to find nano and micro influencers
You may be tempted to look for influencers with hundreds of thousands or even millions of followers. But that’s not necessarily the best path to follow!
If you’re using the Starter Plan because you’re a local business, startup or small agency, then there’s a truth you must face: top influencers are very expensive. In fact, top influencers aren’t always the best investment for even very large companies.
Why? It all comes down to engagement, or the level of interest between an influencer and their audience. Nano and micro influencers, who have under 50K followers, consistently have the highest engagement levels. This means that although they reach fewer people, the people they do reach are genuinely interested in what they have to say.
The added bonus of nano and micro influencers is that they’re affordable options for marketing campaigns. You can close collaborations with them in exchange for free products, services or experiences offered by your brand.
Work quickly to make the most of your reports
When you open an influencer report on Heepsy, the report stays active for 30 days. This means you can view the report’s information for 30 days. If 30 days pass and you still want to see that information, you’ll have to open the report again.
In order to avoid having to reopen reports, work quickly once you begin your influencer search. This really comes down to being well prepared by the time you start searching so that you can make swift and confident decisions about which influencers to collaborate with.
Keep organized with lists
One final tip to help you make the most of your Starter Plan is to stay organized. Use Heepy’s lists to keep track of the influencers you’re interested in and to compare them easily.
Lists can also help you keep track of influencers whose reports you’ve opened. This way, you can compile some results and compare their followers and engagement before choosing which reports to access first.
The Starter Plan is a great way to, well, get started in influencer marketing! It allows businesses of all sizes to participate in influencer marketing and reap its benefits.
If you’re not sure if the Starter Plan is the plan for you, check out our Pricing Page. There, you can compare our available plans and decide which is the best fit for your brand or agency. Also, keep an eye on the blog, as we’ll soon release posts related to making the most of our other plans!