Influencer Marketing Blog

On April 22nd is Earth Day and Instagram has become a great tool to share a message with the world. In the era of eco- friendly products, is very important to hear the influential voices of our generation that are taking the lead on this issue. These influencers can inspire us to recycle better, buy […]

When you’re looking for potential influencers to partner with, you may find yourself attracted to big flashy names with millions of followers and verified profiles. There’s no question that these types of influencers will get you far, but sometimes the best influencer for your brand and your campaign is what’s referred to as a micro […]

It’s difficult to measure reach in any advertising campaign. There’s no way of knowing exactly how many people viewed your advertisement or purchased your product based on the advertisement they viewed. Nevertheless, if numbers are holding you back from launching an influencer marketing campaign, we’re outlining statistics that prove influencer marketing boosts brand awareness and […]

Companies are spending less and less on traditional advertisements…and for good reason. We’re living in an era of instant gratification where consumers can select what content they’re exposed to and how. They skip advertisements or upgrade to advertisement-free premium accounts, download ad blockers, and skip through commercials on prerecorded shows. As consumers grow increasingly skeptical […]

Influencer marketing is a strategy that every advertising agency, public relations firm, in-house marketing team and social strategist has on the to-do list for next quarter’s major campaign. Why? Influencer marketing captures a niche audience with high engagement rates through seemingly organic content. How? We’re breaking down the basics behind influencer marketing so you can […]

Before you develop a successful influencer marketing campaign, it’s important to understand exactly what an influencer is and what value they can provide for emerging and established brands. In the world of smartphones and viral videos and social media stars, influencers have become an important part of every outreach strategy. We’re outlining what it means […]

Ask any consumer of today’s iPhone and video streaming generation which celebrities and public figures they admire most. Ten years ago, they might have mentioned the stars of High School Musical, and Harry Potter, Brad Pitt, and Angelina Jolie. Today, it’s YouTubers like Shane Dawson and The Gabbie Show. Both online personalities are professional content […]

The process of developing an influencer marketing campaign can be overwhelming, especially if you’re unfamiliar with the social media landscape. To better understand influencer marketing, here are a few frequently asked questions and answers: What is an Influencer? An influencer is a social media user with a higher than average following who influences the opinion […]