What is an influencer?

Before you develop a successful influencer marketing campaign, it’s important to understand exactly what an influencer is and what value they can provide for emerging and established brands. In the world of smartphones and viral videos and social media stars, influencers have become an important part of every outreach strategy. We’re outlining what it means […]

Why Influencers are Replacing Traditional Celebrities

Ask any consumer of today’s iPhone and video streaming generation which celebrities and public figures they admire most. Ten years ago, they might have mentioned the stars of High School Musical, and Harry Potter, Brad Pitt, and Angelina Jolie. Today, it’s YouTubers like Shane Dawson and The Gabbie Show. Both online personalities are professional content […]

Create Your Own Influencer Marketing Strategy

If you’ve ever spent time scrolling through Instagram’s explore feature, it’s likely you’ve stumbled upon influencers promoting a brand or product through a sponsored post. You may not recognize the individual in the photo, but if a picture feels even slightly promoted, chances are that poster is the fresh face of someone’s new influencer marketing […]

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