Figuring Out Your Buyer Persona Through Instagram Audience

If you want to use Instagram to help your business go further and make more sales, then working out your buyer persona is essential.  You can do this through selling on Instagram and using the tools they offer to target your desired audience.  As well as getting valuable feedback through user engagement and A/B testing, […]

Optimising Your Influencer Search by Location: a Saint Patrick’s Day Example

If you’ve stumbled across this article, whether a brand or influencer, a Heepsy user or not, you’re probably curious as to what this has to do with Saint Patrick’s Day. Well, when beginning to plan for an influencer marketing campaign, you want to make sure that you’re finding the perfect influencer to meet your business […]

Celebrate International Women’s Day With These Inspirational Influencers

Across the globe, today we are celebrating International Women’s Day, 2021. This is a day that should be recognised by everyone, regardless of gender, race, age or profession. It is important to describe this day as a celebration, whilst also encouraging education and awareness that we believe can be found through influencers.  What is International […]

Spanish NGO Denounces Influencers for Illegal Advertising

This past month, a Spanish NGO denounced four influencers for working with two brands to promote teeth whitening strips.  Laws and advertising requirements vary by country. But this example from Spain serves as a reminder that when managing collaborations between brands and influencers, it’s always necessary to check that you’re not breaking the law. You […]

These 10 Wildlife Influencers Capture The World’s Greatest Moments

In honour of World Wildlife Day, what better way to celebrate our beautiful wildlife than through the lens of an influencer. Back in 2013, the United Nations General Assembly declared 3 March as  World Wildlife Day, a day to celebrate and raise awareness for the wild animals and plants across our planet. Each year, World […]

Social Proof and its Role in Influencer Marketing

Social proof is a psychological concept that is widely used by marketers, and which has a direct correlation with influencer marketing. Let’s examine what it is, how it’s connected to influencers and marketing, and how you can use social proof to enhance your campaigns. What is social proof? Social proof is a socio-psychological phenomenon in […]

Climate Influencers That Can Inspire You To Make Changes For Our Planet

I’m sure that you are no stranger to the climate crisis which has been gaining a lot of attention on social media over recent years. But, this is not just a new problem. Climate change is a global emergency that is both caused by, and can be saved by changes in everyday human behaviour. Whether […]

Writing Tips for the Perfect Branded Content for Instagram

Instagram is a visual platform, and it is necessary to have good graphics and web design skills to create appealing content. However, it doesn’t mean that your branded content should consist of visuals only. If you want to get your fashion brand noticed, you should write an engaging caption for every photo and video you […]

Back To Top