Top Instagram Categories and Their Average Engagement Rates

What are the most popular Instagram categories? Which have the highest engagement rates? We analyzed millions of profiles to get you the answers. The top 10 Instagram categories We took a sample of around 10M Instagram profiles and looked at which categories were the most popular. The top 10 Instagram categories by number of profiles […]

How To Best Utilize Your Influencer Search With Heepsy

When searching for influencers for your marketing campaign, it can sometimes be tricky finding those that specifically align with what you have in mind. Without utilizing the Heepsy filters to their best usage, you could spend hours scrolling through irrelevant profiles for your influencer search. In this article, you will learn what each search filter […]

Instagram Creator Week 2021 Highlights and Take-Aways

The first ever Instagram Creator Week just ended. Let’s look at the highlights to come out of the event and what it means for Instagram influencers and the influencer marketing industry. What is Instagram Creator Week? The three-day virtual event took place from June 8th to June 10th. It was the platform’s professional development conference […]

The State of Instagram Influencer Marketing: USA

In our recent blog post about social media usage, geographical differences, and the link to influencer marketing, we discovered the top Instagram influencer marketing locations around the world. By this, we mean the places that have the highest numbers of influencers currently based there. If you haven’t read it yet, then I’d encourage you to […]

Pride Month: What Brands Need to Know

It’s Pride Month! But before you bust out Photoshop to rainbow-ize your brand’s logo, stop and think. What’s the story behind Pride? How can your brand support the LGBTQ community without engaging in pure rainbow capitalism? How can Instagram influencers help you out?  Flying a rainbow flag isn’t enough anymore. Brands need to really dig […]

TikTok Playlists Offer Brands New Marketing Possibilities

Heard about TikTok Playlists? The social network’s newest feature still isn’t available for all users. But when it is, it’s set to have an impact on how brands use TikTok for influencer marketing. What are TikTok Playlists? Back in March, social media consultant Matt Navarra tweeted that TikTok had news. It had begun rolling out […]

Heepsy’s Top Influencer Marketing Tips: The Do’s And Don’ts

Influencer marketing has boomed. But, we know this already, right? Did you know that businesses are making $5.20 for every $1 spent on influencer marketing? The success rates are incredible, although don’t let this fool you into thinking that it will be an easy ride. Successful campaigns are coming from brands that have been following […]

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