Category: Influencer Marketing Research

The analysis is an essential part of every social media strategy. It will help you to learn about the performance of your content and optimize your strategy to maximize results. The metrics related to each social profile are growing in importance and it is not enough to take a quick look at them… you must […]

Social media and influencer marketing has been a great tool for businesses to promote their products and services. Also, it is perfect for communicating with their customers. Over the past few months, the world has been tremendously impacted by a sanitary crisis and due to this, many businesses are struggling to adapt to the fast-changing […]

The ultimate guide: Low-cost strategies to grow your business Whether you’re just starting out or you’ve been trying to get your business off the ground for a while, now, there are some successful low-cost strategies you must focus on developing. These actions will help you reach new leads and maximize your marketing efforts at a […]

According to our influencer marketing platform, we have around 7 million influencers around the world with more than 5K followers.

Engagement, along with the number of followers, is one of the most important metrics in influencer marketing and on Instagram. It helps us to select those influencers with quality work, to know whether their publications have been successful. It also serves to identify the relationship between the influencer’s followers and brand content. In this article, […]

Today, Instagram is undoubtedly one of the most used social networks worldwide. It is the one that has grown the most in recent years. Brands and users publish millions of posts every day. If we also mention the stories, about 500 million daily active users can be added to the list. Instagram statistics give us […]

Do you think it is normal to have an Instagram account with millions of followers? Or, on the contrary, do you think it is more common to have a much smaller number of followers, such as around 500 followers? Below, we will discuss the distribution of Instagram users based on their number of users, more […]

Many of you likely have one or more products you want to promote. Maybe you belong to an Influencer Marketing agency and need to find influencers who want to collaborate with your brand.

More and more brands rely on influencers to promote their products and services. In this particular post, we will focus on influencer marketing KPIS and how to measure them.

In a hyperconnected society like the one we live in, brands continually bombard us with advertising. However, making viral social media posts is not as easy as it looks.