Tag: advertising

Spanish NGO Denounces Influencers for Illegal Advertising

This past month, a Spanish NGO denounced four influencers for working with two brands to promote teeth whitening strips.  Laws and advertising requirements vary by country. But this example from Spain serves as a reminder that when managing collaborations between brands and influencers, it’s always necessary to check that you’re not breaking the law. You […]

Influencer Marketing vs Display Advertising

Companies are spending less and less on traditional advertisements…and for good reason. We’re living in an era of instant gratification where consumers can select what content they’re exposed to and how. They skip advertisements or upgrade to advertisement-free premium accounts, download ad blockers, and skip through commercials on prerecorded shows. As consumers grow increasingly skeptical […]

Why Influencers are Replacing Traditional Celebrities

Ask any consumer of today’s iPhone and video streaming generation which celebrities and public figures they admire most. Ten years ago, they might have mentioned the stars of High School Musical, and Harry Potter, Brad Pitt, and Angelina Jolie. Today, it’s YouTubers like Shane Dawson and The Gabbie Show. Both online personalities are professional content […]

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