Tag: authenticity

Twitch Influencer Marketing Guide

Remember the movie The Truman Show? The one where Jim Carrey’s everyday life is broadcast as a TV show? Well, Twitch might not be around in 2021 had it not been for a similar idea.  You might think I’m crazy, but keep reading to discover the connection between the two. Oh, and I’ll also take […]

Pride Month: What Brands Need to Know

It’s Pride Month! But before you bust out Photoshop to rainbow-ize your brand’s logo, stop and think. What’s the story behind Pride? How can your brand support the LGBTQ community without engaging in pure rainbow capitalism? How can Instagram influencers help you out?  Flying a rainbow flag isn’t enough anymore. Brands need to really dig […]

Nano and Micro Influencers Have Fewest Fake Followers on Instagram

Fake followers: an influencer marketer’s greatest fear. You may find influencers that on the surface level look perfect for your campaign, only to discover their audience is full of soulless bots that have 0 interest in your brand or its products. Thankfully, there are ways to spot fake influencers. With Heepsy for example, you can […]

Maximize the ROI on Your Heepsy Gold Plan

The Heepsy Gold Plan is definitely appropriately named. It gets the gold star for being the most comprehensive of our plans. And when used well, it can help you turn your influencer marketing campaigns into gold!  The Gold Plan lets you search and analyze over 11 million Instagram influencers, Youtube influencers, and TikTok influencers. Keep […]

What to Look For to Spot Fake Influencers

Do you know how to spot fake influencers among the crowd? Unfortunately, social media too is subject to fraud. Not surprisingly, this can make it tricky to find influencers that not only align with your campaign, but who also deliver real results. If you’re worried about influencer fraud, you’re not the only one. In a […]

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