It’s Pride Month! But before you bust out Photoshop to rainbow-ize your brand’s logo, stop and think. What’s the story behind Pride? How can your brand support the LGBTQ community without engaging in pure rainbow capitalism? How can Instagram influencers help you out? Flying a rainbow flag isn’t enough anymore. Brands need to really dig […]
Fake followers: an influencer marketer’s greatest fear. You may find influencers that on the surface level look perfect for your campaign, only to discover their audience is full of soulless bots that have 0 interest in your brand or its products. Thankfully, there are ways to spot fake influencers. With Heepsy for example, you can […]
The Heepsy Gold Plan is definitely appropriately named. It gets the gold star for being the most comprehensive of our plans. And when used well, it can help you turn your influencer marketing campaigns into gold! The Gold Plan lets you search and analyze over 11 million Instagram influencers, Youtube influencers, and coming soon, TikTok […]
Do you know how to spot fake influencers among the crowd? Unfortunately, social media too is subject to fraud. Not surprisingly, this can make it tricky to find influencers that not only align with your campaign, but who also deliver real results. If you’re worried about influencer fraud, you’re not the only one. In a […]
Selecting the right influencers can be tough. Influencer marketing is one of the most successful business strategies for brands and companies, no matter how big or small they are.