Tag: business and influencers

Instagram Updates To Help Your Food Business

Have you been keeping up to date with Instagram’s new features for your food business? The platform is constantly providing updates to suit the needs and interests of its users. Whether this is to help businesses, influencers, or its general users, Instagram is becoming a place for everyone to better benefit from every day. What […]

The Influencer Business Model: How Lucrative Is It?

In the influencer business model, trendsetting social media users get paid for promoting products and services on their profiles.  A fashion brand might send a package of clothes to Instagram influencers in exchange for posts showing off their favorite looks. Or a tech company might send their latest gadget to Youtube influencers for an unboxing […]

Forbes España Hosts Business and Influencers Summit

Forbes España, the Spanish branch of Forbes Magazine, held yesterday in Madrid its first Business and Influencers Summit.  The event was conceived to explore the idea of influencers as entrepreneurs and to better understand how the influencer and finance industries interact.  The summit fell just a few weeks after another sector publicly recognized the power […]

Social Media’s Role in Milan Digital Fashion Week

Even though many countries have been released from quarantine, the effects of Covid-19 are still all around us. In Italy, one of the European countries hit hardest by the virus, this meant that celebrating Milan Fashion Week in the traditional sense was impossible.  Therefore, Italian fashion houses joined forces with photographers, film directors and even […]

Statistics that Prove Influencer Marketing Works

It’s difficult to measure reach in any advertising campaign. There’s no way of knowing exactly how many people viewed your advertisement or purchased your product based on the advertisement they viewed. Nevertheless, if numbers are holding you back from launching an influencer marketing campaign, we’re outlining statistics that prove influencer marketing boosts brand awareness and […]

Why Influencers are Replacing Traditional Celebrities

Ask any consumer of today’s iPhone and video streaming generation which celebrities and public figures they admire most. Ten years ago, they might have mentioned the stars of High School Musical, and Harry Potter, Brad Pitt, and Angelina Jolie. Today, it’s YouTubers like Shane Dawson and The Gabbie Show. Both online personalities are professional content […]

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