Tag: business and influencers

New Social Media Platforms To Check Out This Year

Have you been thinking about investigating some new social media platforms this year? We’ve all got so used to the main platforms in the industry that sometimes we forget to experiment with different ones. Maybe you don’t even know what’s available? Well, let’s find out.  Big players in the social media market When we think […]

Instagram Creator Week 2021 Highlights and Take-Aways

The first ever Instagram Creator Week just ended. Let’s look at the highlights to come out of the event and what it means for Instagram influencers and the influencer marketing industry. What is Instagram Creator Week? The three-day virtual event took place from June 8th to June 10th. It was the platform’s professional development conference […]

Instagram Updates To Help Your Food Business

Have you been keeping up to date with Instagram’s new features for your food business? The platform is constantly providing updates to suit the needs and interests of its users. Whether this is to help businesses, influencers, or its general users, Instagram is becoming a place for everyone to better benefit from every day. What […]

The Influencer Business Model: How Lucrative Is It?

In the influencer business model, trendsetting social media users get paid for promoting products and services on their profiles.  A fashion brand might send a package of clothes to Instagram influencers in exchange for posts showing off their favorite looks. Or a tech company might send their latest gadget to Youtube influencers for an unboxing […]

TikTok Ban Avoided in US Thanks to New Deal

To ban or not to ban? That seems to be the primary question surrounding TikTok in the United States. For the moment, it looks like a TikTok ban has been avoided. But what does all of this mean for marketers looking to find influencers to launch campaigns on TikTok? Let’s break down what’s happened in […]

Forbes España Hosts Business and Influencers Summit

Forbes España, the Spanish branch of Forbes Magazine, held yesterday in Madrid its first Business and Influencers Summit.  The event was conceived to explore the idea of influencers as entrepreneurs and to better understand how the influencer and finance industries interact.  The summit fell just a few weeks after another sector publicly recognized the power […]

Social Media’s Role in Milan Digital Fashion Week

Even though many countries have been released from quarantine, the effects of Covid-19 are still all around us. In Italy, one of the European countries hit hardest by the virus, this meant that celebrating Milan Fashion Week in the traditional sense was impossible.  Therefore, Italian fashion houses joined forces with photographers, film directors and even […]

Statistics that Prove Influencer Marketing Works

It’s difficult to measure reach in any advertising campaign. There’s no way of knowing exactly how many people viewed your advertisement or purchased your product based on the advertisement they viewed. Nevertheless, if numbers are holding you back from launching an influencer marketing campaign, we’re outlining statistics that prove influencer marketing boosts brand awareness and […]

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