Tag: business

Case Study: Sports Micro Influencers & their Social Media Habits

The sports industry has long offered endorsements to celebrity athletes, and with the rise of influencer marketing, those collaboration deals are now also offered to sports personalities that are also Instagram influencers. By now you know that micro influencers are some of the most valuable players on the influencer marketing scene. Heepsy wanted to take […]

The Influencer Business Model: How Lucrative Is It?

In the influencer business model, trendsetting social media users get paid for promoting products and services on their profiles.  A fashion brand might send a package of clothes to Instagram influencers in exchange for posts showing off their favorite looks. Or a tech company might send their latest gadget to Youtube influencers for an unboxing […]

The Most Mentioned Brands on Instagram

Have you ever wondered which are the most mentioned brands on Instagram? While brands upload their own content and Instagram shows you sponsored ads it thinks you’d like, we wanted to know which brands Instagram influencers are talking about. We looked at 8 different popular categories of influencers to find out which was the most […]

Forbes España Hosts Business and Influencers Summit

Forbes España, the Spanish branch of Forbes Magazine, held yesterday in Madrid its first Business and Influencers Summit.  The event was conceived to explore the idea of influencers as entrepreneurs and to better understand how the influencer and finance industries interact.  The summit fell just a few weeks after another sector publicly recognized the power […]

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