Tag: campaign tips

Influencer Contract Template (Free Download)

In our experience, we’ve learned that contacting and negotiating with social media influencers can be one of the most difficult parts of running an influencer marketing campaign. Prices, timelines, and contracts all come into play at this stage, and a lot of questions can arise. How much should you pay an influencer? What legal issues […]

How To Go Live On TikTok

Since launching in 2016, TikTok has grown at an exponential rate, with 2019-2020 seeing its biggest growth period. The platform has been keeping up with its competitors, which has included the introduction of Live streaming. TikTok has been known as a more casual and authentic social media platform, encouraging creativity in every aspect. Live streaming […]

10 Influencer Marketing KPIs to Measure in Your Campaigns

If you’re going to run an influencer marketing campaign, you need to know about influencer marketing KPIs. Before you even start to find influencers, your campaign needs an objective and the framework for measuring how close you get to achieving it. What are KPIs? Key performance indicators, or KPIs, are measurable values that allow you […]

How To Best Utilize Your Influencer Search With Heepsy

When searching for influencers for your marketing campaign, it can sometimes be tricky finding those that specifically align with what you have in mind. Without utilizing the Heepsy filters to their best usage, you could spend hours scrolling through irrelevant profiles for your influencer search. In this article, you will learn what each search filter […]

Pride Month: What Brands Need to Know

It’s Pride Month! But before you bust out Photoshop to rainbow-ize your brand’s logo, stop and think. What’s the story behind Pride? How can your brand support the LGBTQ community without engaging in pure rainbow capitalism? How can Instagram influencers help you out?  Flying a rainbow flag isn’t enough anymore. Brands need to really dig […]

Heepsy’s Top Influencer Marketing Tips: The Do’s And Don’ts

Influencer marketing has boomed. But, we know this already, right? Did you know that businesses are making $5.20 for every $1 spent on influencer marketing? The success rates are incredible, although don’t let this fool you into thinking that it will be an easy ride. Successful campaigns are coming from brands that have been following […]

Cookies, Cakes, and Crumbles: Let Baking Influencers Inspire You

Sweet and delicious treats, is there anything better? Brownies, cookies, cupcakes, or even a savoury bread loaf… I bet your mouth is watering already! But, what has baking got to do with influencer marketing you may ask. Well, ahead of World Baking Day, not only do we encourage you to search the kitchen for your […]

How To Justify Influencer Marketing ROI

Over the past decade, influencer marketing has grown into an estimated 8 billion dollar industry. Brands of all sizes are now turning to this innovative new marketing method to promote their products, increase their visibility, and ultimately drive their sales. But as the investment in influencer marketing continues to increase, so too does the demand […]

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