Tag: campaign tips

Pride Month: What Brands Need to Know

It’s Pride Month! But before you bust out Photoshop to rainbow-ize your brand’s logo, stop and think. What’s the story behind Pride? How can your brand support the LGBTQ community without engaging in pure rainbow capitalism? How can Instagram influencers help you out?  Flying a rainbow flag isn’t enough anymore. Brands need to really dig […]

Heepsy’s Top Influencer Marketing Tips: The Do’s And Don’ts

Influencer marketing has boomed. But, we know this already, right? Did you know that businesses are making $5.20 for every $1 spent on influencer marketing? The success rates are incredible, although don’t let this fool you into thinking that it will be an easy ride. Successful campaigns are coming from brands that have been following […]

Cookies, Cakes, and Crumbles: Let Baking Influencers Inspire You

Sweet and delicious treats, is there anything better? Brownies, cookies, cupcakes, or even a savoury bread loaf… I bet your mouth is watering already! But, what has baking got to do with influencer marketing you may ask. Well, ahead of World Baking Day, not only do we encourage you to search the kitchen for your […]

How To Justify Influencer Marketing ROI

Over the past decade, influencer marketing has grown into an estimated 8 billion dollar industry. Brands of all sizes are now turning to this innovative new marketing method to promote their products, increase their visibility, and ultimately drive their sales. But as the investment in influencer marketing continues to increase, so too does the demand […]

Influencer Codes and How They Can Help Incentivize Instagram Sales

Influencer codes work like this: find Instagram influencers, create a specific discount code for each, and have them share it with their followers. This tactic can help incentivize sales on Instagram or at least get coupon-happy users on your site to browse your products.  In the United States, a survey showed that 88% of consumers […]

Social Proof and its Role in Influencer Marketing

Social proof is a psychological concept that is widely used by marketers, and which has a direct correlation with influencer marketing. Let’s examine what it is, how it’s connected to influencers and marketing, and how you can use social proof to enhance your campaigns. What is social proof? Social proof is a socio-psychological phenomenon in […]

Writing Tips for the Perfect Branded Content for Instagram

Instagram is a visual platform, and it is necessary to have good graphics and web design skills to create appealing content. However, it doesn’t mean that your branded content should consist of visuals only. If you want to get your fashion brand noticed, you should write an engaging caption for every photo and video you […]

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