Tag: collaborations

Tips for Using Influencer Marketing for Beauty Brands

Looking for some advice about how to use influencer marketing for beauty brands? You’ve come to the right place!  Instagram and Youtube influencers are great marketing options for beauty brands, especially as beauty is one of the sectors that can most benefit from influencer marketing. 43% of consumers follow beauty influencers, making them the second […]

A Guide to Using Influencer Marketing for Fashion Brands

Are you curious to know how to use influencer marketing for fashion brands? Thankfully, fashion is a sector that can easily take full advantage of the power of influencers and social media.  As fashion is a highly visual industry, it’s captured well on social media. And with a multitude of fashion influencers in all kinds […]

How Startup Bloomscape Used Influencers to Cultivate Organic Instagram Growth

Organic Instagram growth is one of the most difficult challenges you may face when trying to promote your brand online. And while there are plenty of dubious ways to grow your following, those methods actually work against your engagement and may end up hurting your brand more than helping.  So what should you do? We […]

Ideas for Your Black Friday & Holiday Campaigns

Need some last minute tips for Black Friday, or ideas to jumpstart your holiday campaigns? With the big consumer blowout right around the corner, why not find influencers to promote your brand throughout this holiday season? Black Friday in context Black Friday, the day after Thanksgiving, serves as the opening of the holiday season in […]

How Brands Pay Influencers: All About Influencer Incentive

Ever wondered how brands pay influencers? Well, there’s no one answer. There are many different types of incentive brands use to compensate influencers for their collaborations.  Keep reading to learn about the types of monetary and non-monetary incentive that exists, and some tips on how brands can pay influencers seamlessly. And remember, your budget directly […]

Brush Up on Influencer Guidelines in the US, the UK and Spain

Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media.  Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]

Case Study: Sports Micro Influencers & their Social Media Habits

The sports industry has long offered endorsements to celebrity athletes, and with the rise of influencer marketing, those collaboration deals are now also offered to sports personalities that are also Instagram influencers. By now you know that micro influencers are some of the most valuable players on the influencer marketing scene. Heepsy wanted to take […]

Content Ideas for your Influencer Collaborations

Influencer collaborations are a tried and true way of marketing your brand. If you find influencers who align with your goals and who have healthy social profile statistics, you’re on your way to increasing brand awareness, driving traffic to your website, or even potentially boosting sales. Did you know that 65% of consumers discover a […]

Back To Top