Tag: disclosure guidelines

Spanish NGO Denounces Influencers for Illegal Advertising

This past month, a Spanish NGO denounced four influencers for working with two brands to promote teeth whitening strips.  Laws and advertising requirements vary by country. But this example from Spain serves as a reminder that when managing collaborations between brands and influencers, it’s always necessary to check that you’re not breaking the law. You […]

Brush Up on Influencer Guidelines in the US, the UK and Spain

Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media.  Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]

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