Tag: engagement

10 Influencer Marketing KPIs to Measure in Your Campaigns

If you’re going to run an influencer marketing campaign, you need to know about influencer marketing KPIs. Before you even start to find influencers, your campaign needs an objective and the framework for measuring how close you get to achieving it. What are KPIs? Key performance indicators, or KPIs, are measurable values that allow you […]

Top Instagram Categories and Their Average Engagement Rates

What are the most popular Instagram categories? Which have the highest engagement rates? We analyzed millions of profiles to get you the answers. The top 10 Instagram categories We took a sample of around 10M Instagram profiles and looked at which categories were the most popular. The top 10 Instagram categories by number of profiles […]

The State of Instagram Influencer Marketing: USA

In our recent blog post about social media usage, geographical differences, and the link to influencer marketing, we discovered the top Instagram influencer marketing locations around the world. By this, we mean the places that have the highest numbers of influencers currently based there. If you haven’t read it yet, then I’d encourage you to […]

Make the Most of Your Heepsy Business Plan

The Heepsy Business Plan is our mid-sized plan. Search for and analyze 11 million Instagram influencers, Youtube influencers, and coming up, TikTok influencers.  New to Heepsy? Recently upgraded from the Starter Plan? Just want some tips about how to maximize your experience? Don’t worry, we’re here to help. Keep reading to learn about how the […]

Trump Attracts Followers, Biden Creates Engagement

After last week’s debate, the Trump vs. Biden rivalry is at its fiercest. And in 2020, the debate stage perhaps has a rival as the most important battleground: social media. As the campaign is unfolding on social networks, a Heepsy study finds that Trump has more followers, and Biden has higher engagement. Election Day is […]

What to Look For to Spot Fake Influencers

Do you know how to spot fake influencers among the crowd? Unfortunately, social media too is subject to fraud. Not surprisingly, this can make it tricky to find influencers that not only align with your campaign, but who also deliver real results. If you’re worried about influencer fraud, you’re not the only one. In a […]

Social Media Analytics: How to Measure your Strategy Performance

Analysis is an essential part of every social media strategy. It will help you to learn about the performance of your content and optimize your strategy to maximize results. The metrics related to each social profile are growing in importance and it is not enough to take a quick look at them… you must analyze […]

Influencer Engagement: What It Is and Why It Matters

Engagement, along with the number of followers, is one of the most important metrics in influencer marketing and on Instagram. It helps us to select those influencers with quality work, to know whether their publications have been successful. It also serves to identify the relationship between the influencer’s followers and brand content. In this article, […]

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