Tag: follower count

How to Measure Success of Influencer Marketing Campaigns

Ever wondered how to measure the success of marketing campaigns when they include influencers? You’ve planned your campaign, and you’ve found your Instagram influencers, Youtube influencers, or TikTokers. They’ve published, you’ve collected the results, and now you have to make sense of whether those are good, or not so good. In our influencer marketing guide, […]

Trump Attracts Followers, Biden Creates Engagement

After last week’s debate, the Trump vs. Biden rivalry is at its fiercest. And in 2020, the debate stage perhaps has a rival as the most important battleground: social media. As the campaign is unfolding on social networks, a Heepsy study finds that Trump has more followers, and Biden has higher engagement. Election Day is […]

What to Look For to Spot Fake Influencers

Do you know how to spot fake influencers among the crowd? Unfortunately, social media too is subject to fraud. Not surprisingly, this can make it tricky to find influencers that not only align with your campaign, but who also deliver real results. If you’re worried about influencer fraud, you’re not the only one. In a […]

The Influencer Tiers: Why Follower Count Matters

Do you know about the influencer tiers? About a year ago now, we covered the different types of influencers based on number of followers. But as the world of influencer marketing keeps changing and growing, it’s time to update these definitions. Not all influencers are created equal. They have different interests. They come from different […]

Growing Your Instagram Following: How Your Brand Can Connect With Your Target Audience

Long gone are the days where Instagram was just for fun and sharing photos with friends and family. Believe it or not, Instagram has completely changed the standard of how brands market and sell their products and connect with their customers.  And with an impressive user count reaching one billion, investing time, money, and effort […]

Social Media Analytics: How to Measure your Strategy Performance

Analysis is an essential part of every social media strategy. It will help you to learn about the performance of your content and optimize your strategy to maximize results. The metrics related to each social profile are growing in importance and it is not enough to take a quick look at them… you must analyze […]

What is an influencer?

Before you develop a successful influencer marketing campaign, it’s important to understand exactly what an influencer is and what value they can provide for emerging and established brands. In the world of smartphones and viral videos and social media stars, influencers have become an important part of every outreach strategy. We’re outlining what it means […]

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