Tag: followers

How to Measure Success of Influencer Marketing Campaigns

Ever wondered how to measure the success of marketing campaigns when they include influencers? You’ve planned your campaign, and you’ve found your Instagram influencers, Youtube influencers, or TikTokers. They’ve published, you’ve collected the results, and now you have to make sense of whether those are good, or not so good. In our influencer marketing guide, […]

Trump Attracts Followers, Biden Creates Engagement

After last week’s debate, the Trump vs. Biden rivalry is at its fiercest. And in 2020, the debate stage perhaps has a rival as the most important battleground: social media. As the campaign is unfolding on social networks, a Heepsy study finds that Trump has more followers, and Biden has higher engagement. Election Day is […]

The Influencer Tiers: Why Follower Count Matters

Do you know about the influencer tiers? About a year ago now, we covered the different types of influencers based on number of followers. But as the world of influencer marketing keeps changing and growing, it’s time to update these definitions. Not all influencers are created equal. They have different interests. They come from different […]

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