A Guide to Good Instagram Captions for Influencers and Brands
Good Instagram captions can take content to the next level. Instagram is a highly visual platform, yes. But without context, content can sometimes lose meaning or have its meaning misconstrued. Captions can help influencers express their opinion and personal thoughts, or help brands get their promotional messages out there. They’re also useful for specifying details […]
How To Use TikTok for Influencer Marketing
As the most downloaded app of 2020, with a total of more than 2.6 billion worldwide downloads, TikTok is a platform that you need to check out. It has primarily been taken over by Gen Z, with 60% of users in this age range. However, there’s definitely something for everyone on this app! With Gen […]
Top Hashtags of 2020
As the year is drawing to an end, at Heepsy we have taken a look at the top hashtags of 2020. Although many of the most popular Instagram hashtags recur every year, we have recently seen the rise of both newer and previously less popular hashtags. If you’re not already a frequent hashtag user, then […]
8 Best Tools for Influencer Marketing
You may be stepping into the world of influencer marketing and wondering, are there any good tools out there that I can take advantage of? Whether you’re new to this marketing method or not, campaign success is no doubt at the forefront of your goals. Below, we will take a look at some of the […]
Case Study: Spain’s Pandemic Hashtags
Spain has been one of the nations most affected by the coronavirus, so it’s no surprise that a whole crop of pandemic hashtags popped up on the country’s social networks. If you didn’t already know, Heepsy is based in Spain. As such, we spent the lockdown here, working from home to keep helping our clients […]
Data Elements That Help You Track Your Influencer Campaigns
From the very beginning, you should be thinking of how to track your influencer campaigns. After all, a campaign is worth nothing if you can’t measure its success. And while some results may be noticeable, like a sudden boost in sales, there are a lot of things that might fly under your radar. Therefore, it’s […]