Creators and personalities are probably two terms you’ve heard in connection with influencer marketing. And if you’re new to the industry, you might not be exactly sure what the difference is. After all, don’t all influencers create content in some way? Yes, but there are some key differences. Keep reading to find out what they […]
Ever wondered how brands pay influencers? Well, there’s no one answer. There are many different types of incentive brands use to compensate influencers for their collaborations. Keep reading to learn about the types of monetary and non-monetary incentive that exists, and some tips on how brands can pay influencers seamlessly. And remember, your budget directly […]
In the influencer business model, trendsetting social media users get paid for promoting products and services on their profiles. A fashion brand might send a package of clothes to Instagram influencers in exchange for posts showing off their favorite looks. Or a tech company might send their latest gadget to Youtube influencers for an unboxing […]
Selecting the right influencers can be tough. Influencer marketing is one of the most successful business strategies for brands and companies, no matter how big or small they are.
Many brands have begun focusing their communication strategy on micro-influencers or top influencers. The payment to an influencer depends on many factors.