Tag: influencer marketing strategies

Social Media Usage, Geographical Differences, and The Link To Influencer Marketing

It’s true to say that influencer marketing differs between locations across the globe. The key to a successful campaign is understanding this and planning your campaign accordingly. We all know that social media usage behaviors play a huge role in this, too.  As with anything, each country will differ in terms of behaviors and characteristics, […]

Influencer Codes and How They Can Help Incentivize Instagram Sales

Influencer codes work like this: find Instagram influencers, create a specific discount code for each, and have them share it with their followers. This tactic can help incentivize sales on Instagram or at least get coupon-happy users on your site to browse your products.  In the United States, a survey showed that 88% of consumers […]

Figuring Out Your Buyer Persona Through Instagram Audience

If you want to use Instagram to help your business go further and make more sales, then working out your buyer persona is essential.  You can do this through selling on Instagram and using the tools they offer to target your desired audience.  As well as getting valuable feedback through user engagement and A/B testing, […]

How Can A Long-Term Influencer Collaboration Help Your Brand?

For a long time, building meaningful relationships has been a big part of growing a successful business. Relationship management has had a big step in the right direction since the time before technology was around and many have written about why relationships are essential for a successful business. So, why would it be any different […]

4 Essential Steps to Identify Influencers via Social Data

Identifying a fitting influencer for your brand can be tricky with the sheer number of influencers to choose from. Odds are, the kind of “celebrity-labelled” influencers that you think your brand can get a return of investment on sometimes come with a heavy price tag, and may not ultimately prove a worthwhile venture. With 2020 […]

Growing Your Instagram Following: How Your Brand Can Connect With Your Target Audience

Long gone are the days where Instagram was just for fun and sharing photos with friends and family. Believe it or not, Instagram has completely changed the standard of how brands market and sell their products and connect with their customers.  And with an impressive user count reaching one billion, investing time, money, and effort […]

A Guide to Low-Cost Strategies to Grow Your Business

The ultimate guide: Low-cost strategies to grow your business Whether you’re just starting out or you’ve been trying to get your business off the ground for a while, now, there are some successful low-cost strategies you must focus on developing. These actions will help you reach new leads and maximize your marketing efforts at a […]

Create Your Own Influencer Marketing Strategy

If you’ve ever spent time scrolling through Instagram’s explore feature, it’s likely you’ve stumbled upon influencers promoting a brand or product through a sponsored post. You may not recognize the individual in the photo, but if a picture feels even slightly promoted, chances are that poster is the fresh face of someone’s new influencer marketing […]

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