Tag: Instagram

Instagram Updates To Help Your Food Business

Have you been keeping up to date with Instagram’s new features for your food business? The platform is constantly providing updates to suit the needs and interests of its users. Whether this is to help businesses, influencers, or its general users, Instagram is becoming a place for everyone to better benefit from every day. What […]

Social Media Usage, Geographical Differences, and The Link To Influencer Marketing

It’s true to say that influencer marketing differs between locations across the globe. The key to a successful campaign is understanding this and planning your campaign accordingly. We all know that social media usage behaviors play a huge role in this, too.  As with anything, each country will differ in terms of behaviors and characteristics, […]

Influencer Codes and How They Can Help Incentivize Instagram Sales

Influencer codes work like this: find Instagram influencers, create a specific discount code for each, and have them share it with their followers. This tactic can help incentivize sales on Instagram or at least get coupon-happy users on your site to browse your products.  In the United States, a survey showed that 88% of consumers […]

Figuring Out Your Buyer Persona Through Instagram Audience

If you want to use Instagram to help your business go further and make more sales, then working out your buyer persona is essential.  You can do this through selling on Instagram and using the tools they offer to target your desired audience.  As well as getting valuable feedback through user engagement and A/B testing, […]

Optimising Your Influencer Search by Location: a Saint Patrick’s Day Example

If you’ve stumbled across this article, whether a brand or influencer, a Heepsy user or not, you’re probably curious as to what this has to do with Saint Patrick’s Day. Well, when beginning to plan for an influencer marketing campaign, you want to make sure that you’re finding the perfect influencer to meet your business […]

Writing Tips for the Perfect Branded Content for Instagram

Instagram is a visual platform, and it is necessary to have good graphics and web design skills to create appealing content. However, it doesn’t mean that your branded content should consist of visuals only. If you want to get your fashion brand noticed, you should write an engaging caption for every photo and video you […]

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