It’s true to say that influencer marketing differs between locations across the globe. The key to a successful campaign is understanding this and planning your campaign accordingly. We all know that social media usage behaviors play a huge role in this, too. As with anything, each country will differ in terms of behaviors and characteristics, […]
If you’ve stumbled across this article, whether a brand or influencer, a Heepsy user or not, you’re probably curious as to what this has to do with Saint Patrick’s Day. Well, when beginning to plan for an influencer marketing campaign, you want to make sure that you’re finding the perfect influencer to meet your business […]
Brands find influencers to spread their reach and increase awareness of their products or services.
Instagram has had incredible growth in recent years and has been due in part to the influencer marketing industry. Knowing the audience of an influencer is key.