Tag: location

Social Media Usage, Geographical Differences, and The Link To Influencer Marketing

It’s true to say that influencer marketing differs between locations across the globe. The key to a successful campaign is understanding this and planning your campaign accordingly. We all know that social media usage behaviors play a huge role in this, too.  As with anything, each country will differ in terms of behaviors and characteristics, […]

Optimising Your Influencer Search by Location: a Saint Patrick’s Day Example

If you’ve stumbled across this article, whether a brand or influencer, a Heepsy user or not, you’re probably curious as to what this has to do with Saint Patrick’s Day. Well, when beginning to plan for an influencer marketing campaign, you want to make sure that you’re finding the perfect influencer to meet your business […]

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