Tag: micro influencers

Case Study: Sports Micro Influencers & their Social Media Habits

The sports industry has long offered endorsements to celebrity athletes, and with the rise of influencer marketing, those collaboration deals are now also offered to sports personalities that are also Instagram influencers. By now you know that micro influencers are some of the most valuable players on the influencer marketing scene. Heepsy wanted to take […]

4 Essential Steps to Identify Influencers via Social Data

Identifying a fitting influencer for your brand can be tricky with the sheer number of influencers to choose from. Odds are, the kind of “celebrity-labelled” influencers that you think your brand can get a return of investment on sometimes come with a heavy price tag, and may not ultimately prove a worthwhile venture. With 2020 […]

The Influencer Tiers: Why Follower Count Matters

Not all influencers are created equal. They have different interests. They come from different places, represent various ages and gender, and speak diverse languages. And influencers also vary based on their follower count. About a year ago now, we covered the different types of influencers based on number of followers. But as the world of […]

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