Tag: Spain

The State of Instagram Influencers in Spain

What’s the current state of Instagram influencers in Spain? Vamos a ver! (That’s Spanish for let’s take a look!) Context In a  Heepsy study we ran a few months ago, Spain came in 10th place of the countries with the most influencers. The country with the most influencers was the United States. We’ve already profiled […]

Brush Up on Influencer Guidelines in the US, the UK and Spain

Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media.  Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]

Sports Micro Influencers & their Social Media Habits

The sports industry has long offered endorsements to celebrity athletes, and with the rise of influencer marketing, those collaboration deals are now also offered to sports personalities that are also Instagram influencers. By now you know that micro influencers are some of the most valuable players on the influencer marketing scene. Heepsy wanted to take […]

The Impact of COVID-19 on Influencer Marketing and Social Media

Social media and influencer marketing has been a great tool for businesses to promote their products and services. Also, it is perfect for communicating with their customers. Over the past few months, the world has been tremendously impacted by a sanitary crisis and due to this, many businesses are struggling to adapt to the fast-changing […]

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