Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media. Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]
To ban or not to ban? That seems to be the primary question surrounding TikTok in the United States. For the moment, it looks like a TikTok ban has been avoided. But what does all of this mean for marketers looking to find influencers to launch campaigns on TikTok? Let’s break down what’s happened in […]
Social media and influencer marketing has been a great tool for businesses to promote their products and services. Also, it is perfect for communicating with their customers. Over the past few months, the world has been tremendously impacted by a sanitary crisis and due to this, many businesses are struggling to adapt to the fast-changing […]
According to our influencer marketing platform, we have around 7 million influencers around the world with more than 5K followers.