Tag: United States

Brush Up on Influencer Guidelines in the US, the UK and Spain

Influencer guidelines are an essential part of any social media collaboration. The Federal Trade Commission (FTC) in the US and the Competition and Markets Authority (CMA) in the UK are two government agencies that regulate promotional material on social media.  Their guidelines state that Instagram influencers, Youtube influencers, or any social media influencers must disclose […]

TikTok Ban Avoided in US Thanks to New Deal

To ban or not to ban? That seems to be the primary question surrounding TikTok in the United States. For the moment, it looks like a TikTok ban has been avoided. But what does all of this mean for marketers looking to find influencers to launch campaigns on TikTok? Let’s break down what’s happened in […]

The Impact of COVID-19 on Influencer Marketing and Social Media

Social media and influencer marketing has been a great tool for businesses to promote their products and services. Also, it is perfect for communicating with their customers. Over the past few months, the world has been tremendously impacted by a sanitary crisis and due to this, many businesses are struggling to adapt to the fast-changing […]

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