Category: Tips and tricks

A Guide to Good Instagram Captions for Influencers and Brands

Good Instagram captions can take content to the next level. Instagram is a highly visual platform, yes. But without context, content can sometimes lose meaning or have its meaning misconstrued. Captions can help influencers express their opinion and personal thoughts, or help brands get their promotional messages out there. They’re also useful for specifying details […]

8 Ways To Create Video Content That Stands Out

Video content encompasses any content format that involves elements such as live videos, vlogs, webinars, etc., which companies create for marketing or advertising. Companies are using these visual storytelling mediums as part of their marketing strategy today to engage modern-day customers, who now prefer meaningful engagement with brands over pushy sales messages.  People watch 1 […]

Tips for Using Influencer Marketing for Beauty Brands

Looking for some advice about how to use influencer marketing for beauty brands? You’ve come to the right place!  Instagram and Youtube influencers are great marketing options for beauty brands, especially as beauty is one of the sectors that can most benefit from influencer marketing. 43% of consumers follow beauty influencers, making them the second […]

A Guide to Using Influencer Marketing for Fashion Brands

Are you curious to know how to use influencer marketing for fashion brands? Thankfully, fashion is a sector that can easily take full advantage of the power of influencers and social media.  As fashion is a highly visual industry, it’s captured well on social media. And with a multitude of fashion influencers in all kinds […]

Ideas for Your Black Friday & Holiday Campaigns

Need some last minute tips for Black Friday, or ideas to jumpstart your holiday campaigns? With the big consumer blowout right around the corner, why not find influencers to promote your brand throughout this holiday season? Black Friday in context Black Friday, the day after Thanksgiving, serves as the opening of the holiday season in […]

Maximize the ROI on Your Heepsy Gold Plan

The Heepsy Gold Plan is definitely appropriately named. It gets the gold star for being the most comprehensive of our plans. And when used well, it can help you turn your influencer marketing campaigns into gold!  The Gold Plan lets you search and analyze over 11 million Instagram influencers, Youtube influencers, and coming soon, TikTok […]

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