TikTok Playlists Offer Brands New Marketing Possibilities
Heard about TikTok Playlists? The social network’s newest feature still isn’t available for all users. But when it is, it’s set to have an impact on how brands use TikTok for influencer marketing. What are TikTok Playlists? Back in March, social media consultant Matt Navarra tweeted that TikTok had news. It had begun rolling out […]
Heepsy’s Top Influencer Marketing Tips: The Do’s And Don’ts
Influencer marketing has boomed. But, we know this already, right? Did you know that businesses are making $5.20 for every $1 spent on influencer marketing? The success rates are incredible, although don’t let this fool you into thinking that it will be an easy ride. Successful campaigns are coming from brands that have been following […]
Top Tips For Creating A Campaign With YouTube Influencers
Have you been seeing YouTube influencers all over the internet and wondered how to create a campaign with them yourself? YouTube has more than 2 billion monthly active users, with this number being those that log in to an account. Keep in mind that there’s a lot of viewers that are on YouTube as a […]
How To Justify Influencer Marketing ROI
Over the past decade, influencer marketing has grown into an estimated 8 billion dollar industry. Brands of all sizes are now turning to this innovative new marketing method to promote their products, increase their visibility, and ultimately drive their sales. But as the investment in influencer marketing continues to increase, so too does the demand […]
Influencer Codes and How They Can Help Incentivize Instagram Sales
Influencer codes work like this: find Instagram influencers, create a specific discount code for each, and have them share it with their followers. This tactic can help incentivize sales on Instagram or at least get coupon-happy users on your site to browse your products. In the United States, a survey showed that 88% of consumers […]
Figuring Out Your Buyer Persona Through Instagram Audience
If you want to use Instagram to help your business go further and make more sales, then working out your buyer persona is essential. You can do this through selling on Instagram and using the tools they offer to target your desired audience. As well as getting valuable feedback through user engagement and A/B testing, […]
Optimising Your Influencer Search by Location: a Saint Patrick’s Day Example
If you’ve stumbled across this article, whether a brand or influencer, a Heepsy user or not, you’re probably curious as to what this has to do with Saint Patrick’s Day. Well, when beginning to plan for an influencer marketing campaign, you want to make sure that you’re finding the perfect influencer to meet your business […]
Writing Tips for the Perfect Branded Content for Instagram
Instagram is a visual platform, and it is necessary to have good graphics and web design skills to create appealing content. However, it doesn’t mean that your branded content should consist of visuals only. If you want to get your fashion brand noticed, you should write an engaging caption for every photo and video you […]
How Can A Long-Term Influencer Collaboration Help Your Brand?
For a long time, building meaningful relationships has been a big part of growing a successful business. Relationship management has had a big step in the right direction since the time before technology was around and many have written about why relationships are essential for a successful business. So, why would it be any different […]
How to Measure Success of Influencer Marketing Campaigns
Ever wondered how to measure the success of marketing campaigns when they include influencers? You’ve planned your campaign, and you’ve found your Instagram influencers, Youtube influencers, or TikTokers. They’ve published, you’ve collected the results, and now you have to make sense of whether those are good, or not so good. In our influencer marketing guide, […]