Data Elements That Help You Track Your Influencer Campaigns
From the very beginning, you should be thinking of how to track your influencer campaigns. After all, a campaign is worth nothing if you can’t measure its success. And while some results may be noticeable, like a sudden boost in sales, there are a lot of things that might fly under your radar. Therefore, it’s […]
4 Essential Steps to Identify Influencers via Social Data
Identifying a fitting influencer for your brand can be tricky with the sheer number of influencers to choose from. Odds are, the kind of “celebrity-labelled” influencers that you think your brand can get a return of investment on sometimes come with a heavy price tag, and may not ultimately prove a worthwhile venture. With 2020 […]
Content Ideas for your Influencer Collaborations
Influencer collaborations are a tried and true way of marketing your brand. If you find influencers who align with your goals and who have healthy social profile statistics, you’re on your way to increasing brand awareness, driving traffic to your website, or even potentially boosting sales. Did you know that 65% of consumers discover a […]
What to Look For to Spot Fake Influencers
Do you know how to spot fake influencers among the crowd? Unfortunately, social media too is subject to fraud. Not surprisingly, this can make it tricky to find influencers that not only align with your campaign, but who also deliver real results. If you’re worried about influencer fraud, you’re not the only one. In a […]
How to Find Bloggers on Heepsy
A few of our users have recently asked if it’s possible to find bloggers with Heepsy. The answer? Of course! Heepsy lets you find influencers who are also bloggers in just a few clicks. Now, while some people might call anyone on Instagram or Youtube a blogger, for the sake of this post we’re talking […]
The Influencer Tiers: Why Follower Count Matters
Not all influencers are created equal. They have different interests. They come from different places, represent various ages and gender, and speak diverse languages. And influencers also vary based on their follower count. About a year ago now, we covered the different types of influencers based on number of followers. But as the world of […]
Growing Your Instagram Following: How Your Brand Can Connect With Your Target Audience
Long gone are the days where Instagram was just for fun and sharing photos with friends and family. Believe it or not, Instagram has completely changed the standard of how brands market and sell their products and connect with their customers. And with an impressive user count reaching one billion, investing time, money, and effort […]
5 tips to select the right influencers
Selecting the right influencers can be tough. Influencer marketing is one of the most successful business strategies for brands and companies, no matter how big or small they are.
How to verify your Instagram account
Surely you have seen a blue badge on more than one Instagram profile. This means they have a verified account. Instagram verification is one of the techniques used by Instagram to protect people or brands that can be supplanted by other fake accounts. But this famous “blue tic” has become one of the most coveted […]
How to change your Instagram to a Professional account
If you use Instagram for your business or are an influencer who seriously wants to have better results, this article interests you. When you opened your Instagram account, maybe you weren’t sure of the results it was going to have and you choose to open your account as personal. However, the Business account for Instagram […]