A Guide to Good Instagram Captions for Influencers and Brands
Good Instagram captions can take content to the next level. Instagram is a highly visual platform, yes. But without context, content can sometimes lose meaning or have its meaning misconstrued. Captions can help influencers express their opinion and personal thoughts, or help brands get their promotional messages out there. They’re also useful for specifying details […]
How To Use TikTok for Influencer Marketing
As the most downloaded app of 2020, with a total of more than 2.6 billion worldwide downloads, TikTok is a platform that you need to check out. It has primarily been taken over by Gen Z, with 60% of users in this age range. However, there’s definitely something for everyone on this app! With Gen […]
How to use Instagram Shopping as a Brand or Influencer
We are all shopping online more than ever before and will continue to do so heading into 2021. So, it is without a doubt an incredibly beneficial addition to any brand to capitalise from the new Instagram shopping feature. Every day 200 million people visit at least one business profile on Instagram, so let’s make […]
8 Ways To Create Video Content That Stands Out
Video content encompasses any content format that involves elements such as live videos, vlogs, webinars, etc., which companies create for marketing or advertising. Companies are using these visual storytelling mediums as part of their marketing strategy today to engage modern-day customers, who now prefer meaningful engagement with brands over pushy sales messages. People watch 1 […]
Tips for Using Influencer Marketing for Beauty Brands
Looking for some advice about how to use influencer marketing for beauty brands? You’ve come to the right place! Instagram and Youtube influencers are great marketing options for beauty brands, especially as beauty is one of the sectors that can most benefit from influencer marketing. 43% of consumers follow beauty influencers, making them the second […]
8 Best Tools for Influencer Marketing
You may be stepping into the world of influencer marketing and wondering, are there any good tools out there that I can take advantage of? Whether you’re new to this marketing method or not, campaign success is no doubt at the forefront of your goals. Below, we will take a look at some of the […]
A Guide to Using Influencer Marketing for Fashion Brands
Are you curious to know how to use influencer marketing for fashion brands? Thankfully, fashion is a sector that can easily take full advantage of the power of influencers and social media. As fashion is a highly visual industry, it’s captured well on social media. And with a multitude of fashion influencers in all kinds […]
How To Get Verified on Different Social Networks
You want that illustrious check mark badge, but now sure how to get verified? For brands, as well as for Instagram and Youtube influencers, verification status shows legitimacy. But what does it really mean to be verified? And how do you get it? Below are ways to get verified on four of the biggest social […]
Ideas for Your Black Friday & Holiday Campaigns
Need some last minute tips for Black Friday, or ideas to jumpstart your holiday campaigns? With the big consumer blowout right around the corner, why not find influencers to promote your brand throughout this holiday season? Black Friday in context Black Friday, the day after Thanksgiving, serves as the opening of the holiday season in […]
Maximize the ROI on Your Heepsy Gold Plan
The Heepsy Gold Plan is definitely appropriately named. It gets the gold star for being the most comprehensive of our plans. And when used well, it can help you turn your influencer marketing campaigns into gold! The Gold Plan lets you search and analyze over 11 million Instagram influencers, Youtube influencers, and coming soon, TikTok […]