There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are the influencers who work on them. However, there are different types of influencers, both according to the type of content they publish and their reach. Because of them, a […]
The industry of working with influencers is relatively new since only a few years ago, brands began to use social networks as a way of advertising or promotion. Seeing the great impact these campaigns have, it’s no wonder that this trend continues to rise.
The arrival of new technologies, virtual platforms, and communication 2.0 have taken a 180º turn to the concept of opinion leaders. This is for small businesses as well as Fortune 500 companies. Influencer marketing then is used for small businesses too.
As you might know, influencer marketing has become a successful resource for many brands and agencies. According to different studies, this industry is set up to become a $5 billion market in 2019. Influencer campaigns are so prosperous because you can share your message with an audience that is very difficult to reach with other […]
Today, Instagram has become an indispensable advertising method for many brands. It is a platform where it is possible to generate “brand visibility” for different audiences without investing much time, while simultaneously achieving successful results. But what kind of posts can catch the attention of your followers or your future customers? Here is a list of […]
Have you ever wondered how you can contact influencers? What is the most appropriate way to get their attention? How can you increase their response rate?
If you’ve ever spent time scrolling through Instagram’s explore feature, it’s likely you’ve stumbled upon influencers promoting a brand or product through a sponsored post. You may not recognize the individual in the photo, but if a picture feels even slightly promoted, chances are that poster is the fresh face of someone’s new influencer marketing […]