About Influencer Marketing

Frequently asked questions
What is an influencer?

We define influenceras a person or brand with a larger than average social media following and a significant influence over the community he or she provides products, services, or content to. We estimate that 10% of Instagram users are considered influencers. Influencers are essential to brand marketing because they influence the purchasing decisions of everyone who follows them.
What is influencer marketing?

Influencer marketing is an increasingly popular strategy in which brands create incentives for influencers to publish branded content to their audiences on social media.
What are the benefits of influencer marketing?

  • Gain credibility. The support of a credible, reputable, and influential social media user will enhance the credibility of your brand. Unlock the power of word of mouth marketing with influencers who have gained the trust of their followers.
  • Increase your reach with native advertisement. Adblockers make it increasingly difficult to reach target audiences on social media via advertisements. Influencers allow you to reach everyone, regardless of their phone settings or ad preferences.
  • Branding. Influencers will be the face of your company. When choosing influencers for your campaign, ensure their values align with your brand.
  • Generate content and improve your SEO. The content generated by influencers will help your content marketing strategies and improve SEO.
What type of collaborations can I make with an influencer?

The most common collaborations include:
  • Sponsored posts. Pay an influencer to promote your brand on their platform. We recommend giving influencers the editorial and creative freedom to create their own content. This allows influencers to remain credible as they stick to the brand that attracted followers in the first place. This also creates an illusion of organic sponsorship as opposed to paid advertising.
  • Event invitations. Invite influencers to an event and let them discuss the event on social media before, during, or after the event.
  • Product sampling. Send them products for reviews, hauls or unboxings.
  • Sponsorships. Sponsorships mean long-term relationships. As a result, it’s especially important that your consumer base identify with the influencer. It’s also essential that the influencer’s values align with your brand or company values. You will be investing significant time, money, and energy into these individuals so be picky and thoughtful when selecting influencers for long-term sponsorships.
  • Product design. Involve an influencer in the creation of a company product. Product design collaborations generate long-term relationships and instill brand loyalty within influencers who now have a personal stake in your company’s success.
  • Content curation. The influencer will create content for your platform (guest blog posts, YouTube videos, etc.) and share the final product on their own social platforms.
Is influencer marketing complicated?

It doesn't have to be! Tools like Heepsy save you time researching influencers so you can develop successful influencer campaigns quickly and focus your energy on developing other parts of your business.
How many followers must an influencer have?

It depends on your budget, campaign goal, and the type of collaborations you believe best fit your brand and overall marketing strategy.
  • Between 5,000 and 20,000 followers.These are micro-influencers who share their personal and professional work on social media. They typically have high engagement rates because the majority of their followers are close family and friends. It’s likely these micro-influencers have never done collaborations before and are both eager and available for sponsored projects. Micro-influencers are ideal for sampling campaigns.
  • Between 20,000 and 100,000 followers. Mid-sized influencers have varying levels of influence. Their reach is great and their followers are relatively loyal. Mid-sized influencers are perfect for sampling campaigns, events, and sponsored posts.
  • Over 100,000 followers. Larger influencers have a significant reach and cost more than micro- or mid-sized influencers. Macro-influencers also have other collaborations and sponsorships under their belts so they’re allowed to be selective when it comes to social partnerships. Their engagement is typically not as high as micro-influencers with small but loyal followings. However, their reach is incredibly large. Macro-influencers are perfect for long-term sponsorships.

Note: these figures apply only to Instagram.
What factors should I consider when searching for influencers?

Because there are so many influencers on social media looking for companies and brands to collaborate with, it’s important to consider a few factors before contacting a potential partner.
  • Theme ("category" or "tag"). Consider themes an influencer represents that overlap with your brand (beauty, fashion, fitness, etc.) and the interests of your target consumer. These themes may emerge through searchable Instagram categories, or ideals influencers represent organically through posts and original content.
  • Followers and following. You should consider a following range that matches your expected reach and campaign budget. If influencers have more followers, they typically charge more for sponsorships and collaborations. If you’re looking for niche audiences with high engagement rates, smaller influencers may help you achieve campaign goals faster than influencers with large followings. It’s also important to avoid users with a disproportionate number of followers to likes per post. Disproportionate likes-to-followers may mean the user gained their following base using follow back strategies, reducing the authenticity of their reach.
  • Engagement rate. Followers with high engagement rates are ideal for social partnerships. Engagement rates indicate how often an influencer’s audience comments on, likes, and shares their content.
  • Location. Knowing where an influencer is located is important, especially if you’re working towards localized actions or event-based campaigns. In that case, it’s important to determine the influencer’s state or city.

Heepsy lets you filter influencers by all four factors! Find the best influencer for your next marketing campaign with our advanced search process.
How do I contact an influencer?

Because influencers want to collaborate with different companies, you can find most business-related email addresses on the profiles of major influencers. Believe it or not, response rates are high. Influencers will also respond to direct messages.

Heepsy combs through all potential sources of contact information for your convenience. Currently, 60% of all influencers on Heepsy have an available email address.
How many influencers should I contact for my campaign?

While response rates are high, we do recommend that you contact three times as many influencers as you wish to collaborate with to maximize your options.
How can I measure the success of a campaign?

As with other campaign tactics like radio spots or TV ads, it can be difficult to measure the exact exposure gained from influencer collaborations. However, there are a few ways to estimate impact:
  • Tracking links and URLs
  • Calculating the number of likes and comments on a post

About Heepsy

Questions about Heepsy.
What is Heepsy?

Heepsy eases the process of planning your next successful influencer marketing campaign. Our searchable database consists of several million Instagram influencers that are easily filtered by content topic, location, and engagement rate so you connect with the best influencers for your brand.

Heepsy's goal is to provide an influencer search tool that is easy to use, accurate, and affordable.
Why Instagram?

Instagram is a platform that best captures top influencers. A large majority of influencers from other platforms like YouTube and Twitter utilize Instagram above all other social media sites.

Instagram is the top social site for engagement. It’s experiencing the fastest growth rate over other top platforms like Facebook, Twitter, YouTube, and Snapchat, especially with the introduction of Instagram stories. The visual nature of Instagram makes it the perfect promotional platform and it’s currently the most heavily utilized platform for influencer marketing.
What plans do you offer?

You can check our plans here: this page.
What are "categories" on Heepsy and how do you calculate them?

Categories are characteristics or keywords that define influencers. From the topics they discuss, the profession they’re known for, the skills they specialize in and the personality traits they emanate, influencers use categories as accurate representations of themselves.

Heepsy has developed a unique algorithm that analyzes dozens of variables to determine the categories that best match a given influencer. We look at the content they post, the comment section, who they engage with and how they describe themselves online.

On Heepsy, you can filter influencers by categories. When you enter categories into our advanced search filter, we’ll show you the influencers that best align with any or all of the keywords you’ve provided.

Tags on Heepsy are not perfect. As in any major search tool, results have not 100% recall nor precision. At the moment, Heepsy´s tags have somewhere between 70% to 80% accuracy, depending on the region.
What is "Location" on Heepsy?

Location is pretty straightforward – it’s the physical place that influencers post from. On Heepsy we differentiate between recent location and frequent location to improve the accuracy of your results.

Visiting location Shows influencers who have another frequent location, but who have posted from that location recently, which indicates that they´re only passing by through that location.

Frequent location is the most common location among the influencer's localized posts on Instagram. Use this filter if you’re looking for an Influencer who lives in a given city or state.
Why should I care about how many accounts an influencer follows?

An account that follows a disproportionate number of people can be a sign that this person has gained some of their followers using follow-back strategies, which reduces the authenticity of their reach.
What Does “Engagement Rate” Mean?

Engagement rate refers to the degree to which an influencer's followers interact with influencer's content.One metric to measure engagement rate is the average likes per post divided by the number of followers.
What Does "Cost” Mean?

Cost is the estimated value of an influencer’s post. Heepsy estimates cost using the influencer’s activity on Instagram and industry data.

The value reflects the cost of obtaining a similar impact using other methods of advertising.

NOTE: The value is not the actual cost of hiring an influencer, it is just an estimate by Heepsy of the reasonable price to be paid to an influencer by a post.
What are Lists?

Lists organize the influencers you’ve selected into one place for immediate reference. To create a list, click on the star icon on the search menu and select list. In the list section, you’ll find every list you’ve created complete with names, contact information, and relevant data.
Can I Contact Influencers That I Find on Heepsy?

If the influencer has made their contact information public anywhere online, Heepsy provides you with that information. If you typically spend hours searching frantically for email addresses, phone numbers, websites, and social media platforms, consider that time regained with Heepsy.