How to find influencers for social media marketing campaigns.
You can find influencers in a variety of places:
(1) Look at the accounts that already follow you on social media.
(2) Check your brand mentions to find influencers who have tagged you.
(3) Track branded hashtags and hashtags related to your niche.
(4) Find influencers with an influencer marketing platform.
(5) Hire an agency, who will find influencers for you.
Take a look at your followers on social media to see if there are influencers who look like a good fit for your campaign. If so, and their metrics check out, they may be a good choice.
As you know they’re already a fan of your brand, they’re more likely to be interested in collaborating with you. Moreover, they’ll probably be more excited to create content featuring your products.
There may already be influencers already trying to get your brand’s attention. A brand mention is one way they can do that. When looking at influencers who have tagged your brand, you can also get a quick preview of the type of content they create.
Hashtags can also reveal influencers interested in your brand or industry. When you have branded hashtags, track them to see who uses them. Additionally, research a list of hashtags related to your niche, and see if there are influencers devoted to the niche but who may not have your brand on their radar..
An influencer marketing platform is a 3-in-1 tool: search, analytics and organization. To start, you can search for influencers using filters like category, location, number of followers and more. With an influencer search platform, you only see the results that match your search query.
After you search, you can see detailed analytics about all the results. Evaluate engagement rate, follower growth, audience demographics and more. Then, organize your results in customizable lists that you can create for each campaign, location, or other way you need to organize yourself.
An influencer marketing agency is a team of professionals who will find influencers for your brand and manage your campaign. This option requires the least effort on your behalf, but it’s also the most expensive option. Expect to pay hundreds, if not thousands, of dollars per month to maintain an influencer marketing agency.
How you ultimately choose to find influencers is up to you, but there are some things you should keep in mind for finding the right influencer for your brand. If you want to learn more about that, check out our other FAQ, How to Find Influencers for Your Brand.