Industry Guide to Influencer Marketing: E-Commerce
Generate buzz for your online business with influencer marketing
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Hi and welcome to Heepsy’s Industry Guide to Influencer Marketing: E-Commerce! We hope this guide provides useful insight into influencer campaigns for all our e-commerce clients, as well as other e-commerces looking to get into influencer marketing.
Now more than ever, e-commerces play an invaluable role in the global consumer marketplace. According to a study done by the United Nations in 9 countries, more than half of survey respondents now shop online more often.
Yet, no one can buy your products if they don’t know about you! As an e-commerce, you have to rely almost completely on digital marketing efforts to get your brand and your products out there. And with 3.78 billion social media users worldwide, it seems like the perfect channel for doing so.
So at this point, you might be wondering: But what can influencers bring to the table for my e-commerce marketing? Well, just to give a few examples:
Now, before we get into the real meat of the guide, just one announcement. This industry guide is a companion of The Definitive Guide to Influencer Marketing, which is the complete walkthrough of an influencer marketing campaign. So if you haven’t read it and you’re not familiar with the industry, we recommend popping over there first before continuing here.
Now, let’s get to it!
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