The Definitive Guide to Influencer Marketing

How to find influencers and make your campaign dreams a reality.

What you'll find in this guide:

This is a complete guide about how to run an influencer marketing campaign in 2021. You’ll learn how to handle all the steps of the campaign process, from beginning to end, including:

Tips for keeping your goals realistic

Understanding different types of influencers

Setting up influencer marketing KPIs

How to use Heepsy and best practices

How to do a fake followers audit

Automating outreach (with templates)

Deciding if you need a contract or not

Ways to think about success in IM campaigns

Influencer Marketing Guide > Introduction

GUIDE NAVIGATOR

0. Introduction
1. Campaign Definition
2. Campaign Setup
3. Campaign Launch
4. Campaign Monitoring
- 4.1. Detecting & collecting published media
- 4.2. Tips & tricks for following up
5. Campaign Analysis
- 5.1. Analyzing a campaign's results
- 5.2. Expectations vs. reality: the report
Glossary

Intro

Congratulations—you’ve entered the world of influencer marketing!

Whether you’re a local company looking to get your name out there, a big brand trying to get footing in a new market, or even an agency who wants to try something new, influencers can help you find success on social media.

We at Heepsy understand that the first steps are usually the hardest. So we’ve compiled our knowledge and experience to create this guide to walk you through an influencer campaign start to finish. This guide is chock full of valuable insight into the world of influencer marketing, as well as step-by-step instructions for using our platform.

But you might be asking: what is Heepsy? Heepsy was founded in 2016 by web developers and marketing professionals with a shared goal: to create the best influencer marketing platform on the market. With our platform you can find influencers, analyze their profiles, and organize your outreach.

Instagram remains the most popular network for influencer marketing, and it’s one of Heepsy’s areas of expertise. This guide is centered on how to run an influencer marketing campaign on Instagram, although a lot of what you’ll learn can be applied to other networks as well.

So without further ado, let’s get started

Chapter 1: Campaign Definition