10 years ago, influencer marketing was accessible to a couple of celebrities and bloggers. However, as the years went by, people started sharing their opinions, looks, and reviews of different products and services. Now, influencer marketing has become an essential part of many businesses and brands.
When brands decide to do influencer marketing, they expect an endorsement of their products or services. By doing this, their brand awareness increases and they are able to reach prospective customers they weren’t able to get before.
Influencers can be anyone from any field. They are not like celebrities, who need to have done some work around acting or music. There are influencers in the tech world, Fashion, Travel, Food, etc. They just need to be persistent, honest and communicative with their followers. By sharing their opinions and endorsements, they have millions of people reading and checking their feed.
Is it influencer marketing for everyone?
Influencer marketing usually works in any field or size of business. Fashion or Lifestyle brands might be more used for performing influencer collaborations, but the truth is, that it can be applied to many different projects.
If you are a small company with a low budget, you can choose micro-influencers. Those have around 5K - 30K followers, but they have great engagement and can give you the same results as collaborating with a top influencer.
Micro-influencers and influencers in general, make attractive content that fits in their feed, customers follow their posts and then end up trying the product or service. Influencers are trustworthy, and that is why they are a type of marketing that can be very successful.
How can I have a successful influencer marketing campaign?
Having a successful influencer marketing campaign is not easy. Choose influencers that are aligned with your brand and values, that way you are not losing track of who you are. Moreover, find long-lasting relationships with influencers. It is better to have a collaboration with an influencer who is going to be repeating in the future than collaborating with different influencers each time. When you build relationships with influencers, they are usually more genuine and their followers trust their endorsement even more.
Lastly, let influencers have freedom on what they post. Of course, tell them what you like and about company aesthetics, but try to find a way in which influencers are able to make their content freely. Influencers might be doing other endorsements with a posting calendar, as well as that of your brand. Because of this, it is very important to find an agreement about which can work for both parties.
Do influencers always accept your proposal?
Unfortunately, no. Sometimes, it can be frustrating when you send your proposal and they don’t answer you back. This could be because they are busy working on other projects and they don’t have time to work in yours at the moment.
It also could mean that the influencer might not feel connected with the product or service to share. This is why is so important to choose the right influencer for your campaign. Furthermore, it is very important to share a proposal that can be attractive and informative to the influencer. Always be communicative and answer all questions that may arise.
How do I start an influencer marketing campaign?
The first and most important step is to find the best influencer for you. If you have never done this or you don’t want to waste time, use an influencer marketing platform. There, you can find many features that will help you with the process. Heepsy has more than 7 million influencers with 5K or more followers, so it is the best place to find an influencer for your needs. In order to save time at work, use filters to find influencers in a category, from a location, or by the number of followers. If you want to be more precise in influencer marketing, you can find influencers with a specific type of audience.
After you find the influencers you like, you need to discard some of them. For this, you can check the content they post and their performance metrics. In Heepsy you can find the latest Instagram posts and an advanced metric report that will show you the authenticity and how much their audience is interested in their content, amongst other metrics.
Finally, once you know which influencers with whom you wish to collaborate, save those in a list or on a spreadsheet and reach out to them. Be very informative about the campaign you want to launch and answer their doubts or limitations they might have.
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