INFLUENCER MARKETING AS A PR SOLUTION
Generate buzz with influencer endorsements
Filter your press releases through content creators who know something about getting our attention
Trusted by more than 10,000 brands big and small.
Unlock the power of influencer marketing
An industry that already generates $10 billion
92%
of consumers trust influencer recommendations
$6.5
generated on average for every $1 invested
59%
of the companies invest in influencer marketing
_INFLUENCER MARKETING FOR PR
Why use influencers for PR?
Public relations can be a tricky strategy to tackle. And worse, it can be expensive. PR firms will happily work on your long-term campaign...if you can provide the cash.
Influencers are a more affordable option, and one that can help you connect directly with your target audience. Long-term collaborations build ongoing awareness and engagement.
But they can also help you identify spokespeople for your brand's most important announcements. Work with influencers to launch new products, open new stores, celebrate your successes, and more!
Learn more about long-term collaborations.
_FIND INFLUENCERS AND BUILD RELATIONSHIPS
How to find the right people to spread your brand’s message
Long-term collaborations rely on relationships that can last. And for PR campaigns especially, your brand’s reputation is of top importance. So you need to find an influencer who you know you can trust with your message.
First, lay out the mission and values that are important to your brand. Then find influencers who share those. Finally, don’t forget to check that they have healthy profile metrics, and do a fake follower check, to make sure your new collaborators have engaged, authentic audiences.
Learn more about how to find the right influencers for your brand.
_INFLUENCER SEARCH AND ANALYTICS
How Heepsy can help
If you're going for a long-term collaboration, you need someone who gets your brand. Finding the right match among a sea of influencers can be tedious. But it doesn't need to be.
Use Heepsy's influencer search engine to identify Instagrammers, YouTubers, and TikTokers that fit into your brand's ecosystem. Analyze their profiles before reaching out. And bookmark them so you can revisit their profile regularly.
Discover our influencer lists.
How teams use Heepsy
Growth Marketers
Work with influencers to improve your KPIs.
Learn which campaigns, networks, and influencers work best at generating brand awareness. Adjust your strategies according to the results.
Lifecycle Marketers
Use recurring campaigns to strengthen your brand's image.
Identify top-performing influencers and build a relationship with them. Promote ongoing engagement with long-term campaigns and brand ambassadors.
Product Marketers
Improve your product with follower feedback.
See how influencers' audiences react to your products. Create polls and Q&As to understand your strengths and weaknesses. Get valuable feedback from real people.
See other Heepsy features
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