Engagement Rate (ER) serves as a vital metric for assessing the level of engagement within an influencer's audience. A lower engagement rate suggests a lack of resonance with the content, potentially indicating the presence of inactive or bot followers. Utilize our Engagement Calculator for Instagram to analyze specific profiles, conducting a free follower check to identify any presence of fake followers.
Free Instagram Engagement Rate Calculator
Calculate the Engagement Rate for any Instagram account with our free ER calculator. Get a complete Instagram report with audience insights by
creating a free Heepsy account.
Example
Engagement Rate
4.7%
Followers
4.3M
Likes/post
102K
Comments/post
8K
Frequently asked questions
Engagement on Instagram encompasses any interaction initiated by a user with the content of the account, including likes, comments, and views. At Heepsy, our free Instagram engagement calculator provides a clear and efficient measure of engagement. For each of the last 12 posts on Instagram, we calculate ER as (Likes + Comments) / Followers * 100% and take the median result. This ensures that posts with exceptionally high engagement do not distort the engagement rate.
The typical Engagement Rate (ER) on Instagram varies depending on the number of influencers associated with an Instagram account and has changed in recent years. As of 2024, the overall average Instagram engagement rate stands at 2.2%, marking a notable decline compared to previous years. This shift may be attributed to users allocating more time to Reels and Stories, thereby reducing activity on regular posts, or increasing the number of fake accounts.
While having a high engagement rate is certainly good, you should be wary of accounts that have an average engagement rate that is too high. Typically, accounts with an ER of 25% or higher are suspicious of having increased it artificially. Their audience may include fake or bot accounts that automate the likes or comments that they receive.
