Spanish NGO Denounces Influencers for Illegal Advertising

This past month, a Spanish NGO denounced four influencers for working with two brands to promote teeth whitening strips.  Laws and advertising requirements vary by country. But this example from Spain serves as a reminder that when managing collaborations between brands and influencers, it’s always necessary to check that you’re not breaking the law. You […]

These 10 Wildlife Influencers Capture The World’s Greatest Moments

In honour of World Wildlife Day, what better way to celebrate our beautiful wildlife than through the lens of an influencer. Back in 2013, the United Nations General Assembly declared 3 March as  World Wildlife Day, a day to celebrate and raise awareness for the wild animals and plants across our planet. Each year, World […]

Social Proof and its Role in Influencer Marketing

Social proof is a psychological concept that is widely used by marketers, and which has a direct correlation with influencer marketing. Let’s examine what it is, how it’s connected to influencers and marketing, and how you can use social proof to enhance your campaigns. What is social proof? Social proof is a socio-psychological phenomenon in […]

A Look at Instagram Guides

Instagram Guides have been around for a while already, and we’re well past due on covering them. Better late than never, I suppose? Anyway, let’s not waste any more time and get right into what Guides are and how you can use them in tandem with Instagram influencers for your marketing campaigns. What’s the story […]

How Can A Long-Term Influencer Collaboration Help Your Brand?

For a long time, building meaningful relationships has been a big part of growing a successful business. Relationship management has had a big step in the right direction since the time before technology was around and many have written about why relationships are essential for a successful business. So, why would it be any different […]

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