Influencer Video Marketing in the Fitness Industry: 3 Flawless Strategies

People are more inclined to purchase items from the professionals they trust. As a result of this tendency, influencers now have more power in their hands than traditional advertising businesses.  The significance of influencer marketing applies across the board, and the fitness industry is no exception.  So, if you’re a budding online personal trainer, nutritionist, […]

A Guide to Good Instagram Captions for Influencers and Brands

Good Instagram captions can take content to the next level. Instagram is a highly visual platform, yes. But without context, content can sometimes lose meaning or have its meaning misconstrued. Captions can help influencers express their opinion and personal thoughts, or help brands get their promotional messages out there. They’re also useful for specifying details […]

How the projects* Helped Hotels.com Build Brand Awareness

It’s critical to build brand awareness for any company, regardless of sector or size. After all, if people don’t know about your brand, they can’t purchase your products.  One way to do this is to find Instagram influencers who can publicize your brand on social media. With over 1 billion monthly users, Instagram is a […]

8 Ways To Create Video Content That Stands Out

Video content encompasses any content format that involves elements such as live videos, vlogs, webinars, etc., which companies create for marketing or advertising. Companies are using these visual storytelling mediums as part of their marketing strategy today to engage modern-day customers, who now prefer meaningful engagement with brands over pushy sales messages.  People watch 1 […]

Tips for Using Influencer Marketing for Beauty Brands

Looking for some advice about how to use influencer marketing for beauty brands? You’ve come to the right place!  Instagram and Youtube influencers are great marketing options for beauty brands, especially as beauty is one of the sectors that can most benefit from influencer marketing. 43% of consumers follow beauty influencers, making them the second […]

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