When you’ve finally received some replies from the influencer you contacted, it’s time to start negotiating. If you’re lucky, the influencer will accept your collaboration proposal just as you send it. More realistically, you’ll have to do a bit of back-and-forth to iron out the details.
Leave a margin of about 15-20 days if you’re going to be negotiating with macro or mega influencers, and a bit less if you’re entering into discussions with nano or micro influencers.
Regardless of how your negotiations go, you always want to clarify the following points before ending your discussions:
3.3. Negotiating with influencers
Negotiating with different types of influencers
Negotiations vary based on the type of influencers you’re dealing with.
Deciding if you need a contract
While everything is always more secure with a contract, it’s not always necessary when making deals with influencers.
Following up on negotiations
If your negotiations get stalled because the influencer isn’t replying to you, just politely follow up. There are a few steps you can take to follow up in different ways:
If you don’t get a reply via any of these, it could be because of various factors. Maybe that influencer has stopped collaborating. Maybe they’ve had something happen in their personal life to take them away from social media. Who knows! In any event, at this point it’s best to move on to contacting other influencers.
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