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_INSTAGRAM INFLUENCER DISCOVERY
Use our search filters to find influencers by location, category, or follower count.
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Fashion, sports, tattoo artists, vegan, and much more.
From LA to London to Tokyo, and everywhere in between.
Engagement rate, and engagement comparison.
Demographics and authenticity.
_INSTAGRAM INFLUENCER ANALYTICS
Don't fall for fake followers, and don’t waste time asking for media kits. Choose only authentic Instagram influencers thanks to our advanced analytics.
Get to know their audience, too. See demographics like age, location, and interests. Do a fake followers check with our authenticity analysis.
Discover what brands an influencer is talking about. And get a cost estimate for their posts and videos.
_CONTACT INSTAGRAM INFLUENCERS
If you're interested in various Instagram influencers, why not create a list? Add your favorites, compare their stats, and get a sense of the total impact of your campaign.
Download lists and use influencer contact information to automate your outreach.
Browse our curated database of over 11 million Instagram influencers and find the ones that align with your brand.
With our advanced filters, you can find exactly the kind of Instagram influencers you need to make your campaign a success.
Instagram is the preferred influencer marketing platform and has influencers in every possible niche. From popular beauty influencers with millions of followers to niche influencers that specialize in wines, you can find the whole range.
Instagram influencers can be categorized by their popularity and niche.
Here’s a quick overview of the types of Instagram influencers by popularity or size:
• Nano Influencers: <10K Followers
• Micro-Influencers: 10K–100K Followers
• Macro Influencers: 100K-1M Followers
• Mega Influencers: 1M+ Followers
Heepsy has a database of over 11 million influencers of all types and with different follower counts.
Use Heepsy’s advanced filters to find Instagram influencers by their industry, engagement rate, follower count, and more.
Use an influencer search platform like Heepsy to quickly find the right Instagram influencers for your next campaign.
Simply choose Instagram as your platform and add filters for industry, follower count, engagement rate, etc. to get a list of influencers.
Once you get the initial list of Instagram influencers, use the following criteria for influencer selection:
• Expertise: Check each Instagram influencer’s content, specifically the type of content they post and how much expertise they have in their chosen niche.
• Popularity: Check an influencer’s follower count and engagement rate to determine their level of popularity in their niche.
• Authenticity & Trust: Choose influencers that pick relevant brands instead of promoting just about anything for money.
• Brand Alignment: See if an influencer’s personal brand and voice match your brand values.
Finding the right influencers is no mean feat, but Heepsy can make it quicker and easier. Get started with a free Heepsy account and explore the easiest way to find and select Instagram influencers.
Instagram is one of the most popular social media platforms with over a billion monthly users who are active on the platform.
Needless to say, Instagram presents a unique opportunity for brands to capture their target audience’s attention when they’re most engaged. Influencers can help you do that more effectively.
Influencers bring a lot to the table, apart from their large follower base. They are, after all, creative and expert content creators as well.
Instagram influencers can create much better content than any brand because they are experts at it.
Their knowledge of the platform and their audience gives them an edge in targeted content creation.
Influencers are loved by their followers and hold a substantial influence over them.
A recommendation from a popular influencer can put your brand or products on the map.
Good Instagram influencers are trusted by their followers, who often look to them for product recommendations.
A good product review from an influencer can improve your brand image and get people to try your products.
Instagram influencers are often experts in their chosen niche and have the power to sway public opinion.
You can ask influencers to create informative how-to content and tutorials for your audience.
The key to a successful influencer marketing campaign is working with an influencer who understands the audience and creates targeted content.
Don’t get blinded by vanity metrics like follower count, but choose influencers who are excellent content creators and subject matter experts.
Not everyone can afford to hire celebrities, but that does not mean that influencer marketing is only for big brands. Anyone can find the right influencers, within their budget, by using Heepsy’s user-friendly platform.
Here is a list of some of the most popular Instagram influencers from various niches, for you to choose from.
Posting Frequency: 3.7 posts per week
Khaby is a video creator who has a massive following on various platforms like Instagram and TikTok. He is, in fact, one of the most popular gaming Instagram influencers.
He is known for posting funny and entertaining short video clips on both Instagram and TikTok.
Posting Frequency: 6 posts per week
Addison is an American dancer and social media celebrity. She is one of the most popular Instagram influencers if you exclude movie and sports stars.
She first rose to fame by posting her dance videos on TikTok but has a significant follower base on Instagram as well. On Instagram, though, her posts mainly focus on beauty and she has done several endorsements for beauty brands.
Posting Frequency: 3.8 posts per week
Kimberly is one of the most popular Mexican Instagram influencers. She is a singer who is also popular on other platforms like YouTube, TikTok, and Twitter.
She mostly posts pictures from her day-to-day life and clips from her music videos on Instagram. Despite being a singer, her talents as an influencer are mostly leveraged by fashion brands as her Instagram feed revolves around the clothes she wears.
Posting Frequency: 1.8 posts per week
Zach is an American social media personality based in Los Angeles. His primary social media platform is YouTube, but he has a massive following on Instagram as well.
He is most known for his funny and entertaining short video clips and posts on Instagram. Due to his unique comic sense and broad niche, he is a good choice to endorse a variety of different brands. He weaves pretty much any product into his videos with finesse.
Posting Frequency: 2.2 posts per week
James is one of the most popular beauty Instagram influencers. He is an American makeup artist and one of the few popular beauty influencers.
He is well known for his unique and sometimes weird makeup looks. He is an ideal choice for any beauty brand that wants to reach makeup lovers on Instagram.
Posting Frequency: 0.32 posts per week
Felix, popularly known as PewDiePie, is one of the most popular gamers and gaming video creators. He rose to fame on YouTube and reigned as the most popular YouTuber for several years.
He has a substantial follower base on Instagram as well, where he mostly posts images from his day-to-day life and posts of brand endorsements.
Posting Frequency: 3.7 posts per week
Kiari Kendrell Cephus, also called Offset, is an American rapper who is a member of the hip-hop trio Migos. He regularly posts on Instagram to engage his 19 million-strong following.
Offset doesn’t even shy away from making a style statement with a wide array of clothes and dressing styles.
Along with it, he posts about his day-to-day life as a celebrity and promotes the new albums he’s working on.
Posting Frequency: 3.2 posts per week
Emma Rose Roberts is an American actress and singer and gained popularity for her role as Addie Singer in Unfabulous.
She’s a fashion influencer and puts up posts with different looks each time and educates her audience.
Additionally, she’s a mom influencer too and shares photos of her life with her kids. She also regularly tries beauty products from popular brands and shares her experiences with her audience.
Posting Frequency: 2.1 posts per week
Amala Ratna Zandile Dlamini or Doja Cat is a popular American rap singer and songwriter. She posts a good mix of image posts and videos on Instagram.
Her Instagram feed is filled with pictures from her daily life, while the videos tab features clips from her music videos and performances. She has her own range of cosmetics and is a well-known beauty influencer on Instagram.
Posting Frequency: 3.8 posts per week
Emma is one of the most popular social media personalities and has won several awards including the 2018 Streamy Award for Breakout Creator. She was also honored by being a part of the TIME 100 Next and 25 Most Influential People On The Internet lists.
She is a fashion and lifestyle influencer who mostly posts pictures from her day-to-day life. She also has her own brand of coffees.
Posting Frequency: 1.1 posts per week
Sasha Pieterse-Sheaffer is a South African-American actress most well known for her role in Alison DiLaurentis. Now, she’s an extremely popular social media influencer on Instagram and posts on a wide array of topics.
She’s a mom and pet influencer and regularly puts up photos of her kids and shares her life as a mother. Additionally, she’s got two pet dogs, Lady and Levi, and regularly shares content related to them as well.
To top it all off, she’s written a cookbook called Sasha in Good Taste as well.
Posting Frequency: 4.2 posts per week
Charles is a Formula One driver and a popular sports influencer with a large following on Instagram. His Instagram feed is filled with pictures of his sponsor brand Ferrari and stills from his races.
He is quite active on Instagram and posts quite frequently. He is a good option for any sports or gadgets brand that wants to target racing fans.
Posting Frequency: 1.3 posts per week
Kristina Bernadette Cojuangco Aquino, also known as Kris Aquino, is a Filipina television host, producer, actress, and businesswoman.
She has built a sizable following on Instagram over the years and regularly posts photos and videos related to her television career and other activities.
In addition, she has partnered with personal hygiene brands in the past and has also promoted numerous giveaways and promotions.
Posting Frequency: 4.4 posts per week
Ariyan Arslani or Action Bronson is an American rapper and television presenter. He’s also a fiery-bearded chef and writer. On Instagram, he regularly posts content related to sports, fitness, and food.
What makes his Instagram profile even more attractive is the sheer variety in the type of content he creates.
From gourmet foods to action-packed fitness videos, he puts it all up on his account. If you’ve got an audience that’s interested in fitness and food, this is the person you should reach out to.
Posting Frequency: 7.6 posts per week
Elizabeth Philipps, also known as Busy Philipps, is an American actress and she’s best known for her work in Dawson’s Creek, Love, and others. Her Instagram feed is packed with content related to her kids and her pet dog, Gina.
She’s a fierce abortion advocate and passionately creates content related to it.
Busy also has her own podcast “Busy Philipps is Doing Her Best” where she regularly hosts various guests.
In terms of brand partnerships, she’s partnered with numerous brands like Olay and CarMax. Brands in the beauty industry can partner with her to reach out to her massive audience of 2.2 million people.
Posting Frequency: 2.3 posts per week
Elizabeth Jane Oineza is a Filipina actress, singer, and model. She’s extremely popular on Instagram and regularly shares content about her day-to-day life and travels.
She also shares different fashion styles and skincare essentials for her audience. As a result, she’s partnered with loads of beauty brands. She promotes healthy eating as well. Travel, fashion, and beauty brands can connect with her for promotions.
Posting Frequency: 4.4 posts per week
Jamie Chung is an American actress and a former reality television personality. She’s appeared on several popular shows such as The Real World: San Diego. As one of the best influencers on Instagram, she boasts over 1.5 million followers.
Her posts typically revolve around travel, lifestyle, and her life as a new mother. She regularly partners with prominent brands in the fashion and travel industries and features their products to her massive audience. She’s also the 2021 Ambassador for HBO APA Visionaries Watch.
Posting Frequency: 0.71 posts per week
Amber Pike is one of the best influencers on the platform and gained popularity when she appeared on the show “Love Is Blind” where she met her husband, Matt Barnett.
Her Instagram profile is filled with posts about their lives and she regularly shares images and videos from their travels.
That said, her posting frequency is slightly on the lower side, but she more than makes up for it with the quality of her content.
She doesn’t shy away from making a style statement through her posts on the platform. She regularly tags beauty and fashion brands in her posts too.
Posting Frequency: 1.4 posts per week
Anna Saccone is a mom influencer and her profile is packed with posts about her life as a mother to her four children. Along with posts related to her kids, she also regularly uploads content related to skincare, lifestyle, and fitness.
She also has six Maltese dogs and shares posts about them on the platform too.
Additionally, she partners with a wide range of brands and promotes products related to personal care, cooking, and clothing. In addition, she’s partnered with tech brands, such as Logitech, in the past too. She also publishes several posts related to her pregnancies.
Posting Frequency: 12 posts per week
Patricia Leitte is most popularly known for her participation in BBB18. She shot to fame post that and became one of the top Instagram influencers with over 1.2 million followers.
She’s a fashion and fitness influencer and regularly shares content related to her weight loss story and fitness regime.
Additionally, she regularly tries new beauty products and treatments. Fashion and fitness brands can collaborate with her to reach her massive audience.
Posting Frequency: 3.2 posts per week
Ramya Subramanian is an Indian actress and television host. She’s also a fitness influencer based in India with a powerful following of over a million.
She regularly posts content related to her gymming routine and educates her audience on fitness. Additionally, she has a knack for making fashion statements with a variety of different outfits.
Posting Frequency: 1.5 posts per week
In terms of music influencers on Instagram, Lola Astanova stands out. She is a Russian-American pianist who’s extremely popular for her visual performances. While she’s a brilliant pianist, she’s also won a lot of acclaim for her performance style and appearance.
Her Instagram feed is packed with Reels, photos, and videos of her playing some amazing tunes on her piano. She also makes style statements through her posts with a wide range of fashionable outfits that she wears.
Brands in the music industry or fashion brands can reach out to her for possible influencer collaborations.
Posting Frequency: 1.8 posts per week
Whitney Way Thore is an American TV personality who’s well-known for her appearance in My Big Fat Fabulous Life.
On her Instagram account, she documents her day-to-day life and also shares her journey.
She’s a plus-size fashion influencer and shows off her various styles through her posts on the platform.
In addition, she showcases her fitness journey in her posts and also collaborates with brands in the fitness and fashion niches.
Posting Frequency: 2.6 posts per week
Neil deGrasse Tyson is easily one of the most popular influencers on social media platforms. He’s almost become a household name when it comes to science and technology.
An astrophysicist, he regularly posts about various natural phenomena and explains them. A lot of his posts revolve around astrophysics, planets, the Milky Way, and the universe.
Posting Frequency: 2.4 posts per week
Jwana Karim is one of the other few popular influencers on Instagram. She is an Iraqi-Swedish globetrotter based in Dubai and London. She regularly posts content related to her travels all over the world and also shows off her fashion sense through it.
Her loyal fan following of over 1 million people regularly gets glimpses of her lavish globetrotting lifestyle. Fashion, lifestyle, and brands in the travel industry can partner with her to reach her wide audience.
Ready to find an influencer who matches your brand values and marketing needs?
Use Heepsy to find them faster and get started with your winning influencer marketing campaign.
You can leverage the expertise and creativity of influencers in myriad ways through different types of collaborations.
The influencer’s rate will depend on the type of collaboration and duration of the campaign.
One of the most common types of influencer collaborations is a simple brand mention. A mention from the right influencer can significantly increase your brand awareness.
You can pick an influencer from your niche to temporarily take over your account and interact directly with your audience, answer questions, provide information, etc.
If you want a long-term collaboration, you can choose one or a few Instagram influencers to become your brand ambassadors and promote your brand continually.
Another common type of influencer collaboration involves influencers promoting your contests and giveaways to get maximum participation and exposure.
If you have the budget to hire a mega influencer, you should consider creating ads, as they will run for a long time and will keep getting you the desired results.
If the influencer you want to collaborate with is a subject matter expert, then it’s a great idea to invite them for a live interview or Q&A session on Instagram.
Influencers are creative people and can create engaging and entertaining video content for your brand that you can reuse or repost on other platforms as well.
If your goal is to get people to try your products, then you need to post informative content like tutorials, and influencers can help with that.
A good and detailed product review from a trustworthy influencer can encourage people to try your products and can significantly boost your brand image.
Heepsy can help you find Instagram influencers for all purposes and from different niches. Simply use the search filters to find the perfect influencers for your next campaign.
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1. What do Instagram influencers do?
2. Who are the top five Instagram influencers?
3. How much money do Instagram influencers make?
4. How do you become an Instagram influencer?
5. How can brands leverage influencers on Instagram?
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