With over 140 million active monthly users, Twitch has grown to be a social media powerhouse. Learn about what Twitch streamers do and what Twitch analytics to look out for.
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_TWITCH INFLUENCER DISCOVERY
Explore new Twitch influencers
Find Twitch streamers who fit in your brand’s ecosystem. Twitch is primarily used by gaming influencers. But the network’s recently made strides into other territories as well.
Twitch has channels for music, sports, talk shows and podcasts, and more. Or, streamers can connect with their subscribers via conversations and Q&As, without any dedicated topic.
So how can you find Twitch streamers? Browse relevant channels and games on Twitch, and see whose streaming there. You can also search for Twitch streamers using keywords. Plug in some words related to your brand and industry and see what channels come up.
Streamers playing today's top games.
Live music and virtual concerts.
Streamers chatting about the day to day.
Live art and illustration demonstrations.
GET TO KNOW THE TOP TWITCH STREAMERS
TOP 5 TWITCH STREAMERS
All you need to know about Twitch analytics
Before you choose your collaborators, check out their Twitch analytics. You want to make sure the Twitch streamers you work with have good performance metrics.
The network offers TwitchTracker so you can get Twitch analytics for your favorite streamers. But we’ve also outlined which Twitch analytics to look out for when planning your campaigns.
Followers and subscribers
You can start by looking at how many followers and subscribers a Twitch streamer has. How have they grown their followers? Their subscribers?
Unlike some other networks, there's a distinction between followers and subscribers on Twitch. Don't use these terms interchangeably! They mean different things, and when looking at Twitch analytics you should keep that in mind.
Following is free, and it shows that people like the Twitch streamer's channel. Followers see the channel in their following list. And the channel will show up on followers' front page when the Twitch streamer goes live.
Subscribers are followers who pay to support their favorite Twitch streamers. Twitch offers three tiers of subscriptions ranging from $4.99 to $24.99 per month. Twitch streamers receive a part of these fees to help cover their streaming and living expenses.
There are some special benefits for subscribers. Perks differ depending on the channel, but some common examples are special emotes, badges, exclusive chats and competitions, and ad-free viewing.
When you're evaluating Twitch analytics, look at both followers and subscribers. If you're going for branding, you might want to reach as many people as possible. Follower count might matter more to you here. But, a high subscriber count could show you that the streamer's audience is willing to spend money. This metric might be especially powerful for brands launching a sales campaign.
Other Twitch analytics
What else can you learn about Twitch streamers?
You can check their average viewers to get a sense of how many people tune in to their streams. Or take a look at their peak viewers, to see the biggest audience they've had at any one time.
See Twitch analytics about streams too, like total hours streamed or distribution of games and topics. You can even see a calendar breakdown of streams to analyze when a streamer is most active or get insights into individual streams.
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