Vet before you pay

See the real audience behind every influencer

Check any creator’s audience quality, follower authenticity, demographics, reach, and engagement before you spend a dollar. Advanced profiles turn a follower count into a decision you can defend.

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A Heepsy advanced profile showing follower authenticity and audience location for a creator
Birchbox
Burga
CabinZero
Carl's Jr.
Cheerz
Chico's
Cluse
Flamingueo
Birchbox
Burga
CabinZero
Carl's Jr.
Cheerz
Chico's
Cluse
Flamingueo

Influencer analytics that tell you who’s really behind the numbers. A big follower count means nothing if the audience isn’t real or isn’t yours. Heepsy’s influencer analytics open up each creator’s advanced profile so you can see how genuine their following is, who that audience actually is by location, age, gender, and interests, and how the creator performs on reach, engagement, and cost.

Everything You Need to Vet a Creator

Open an advanced profile and get the full picture in one view.

Authenticity panel showing 98% real followers and 2% suspicious followers

Real versus suspicious followers

See the share of genuine followers, spot unusual growth, and avoid paying for inflated audiences.

Audience language and interests breakdown on a creator’s advanced profile

Full audience demographics

Break down any creator’s audience by location, language, age, gender, and interests, so you know exactly who you’ll reach.

An advanced profile with engagement, reach, and cost per publication metrics

Performance metrics

Check engagement, estimated reach, estimated cost per post, and posting cadence, with benchmarks against comparable creators.

Rankings showing a creator’s global, country, and niche position

Rankings

See where a creator ranks globally, in their country, and within their niche, for quick context on how they stack up.

Three Steps to Vet Any Creator

  1. Find a creator

    Search Heepsy or open a creator you’ve already saved.

  2. Open the advanced profile

    Unlock the full profile to see audience quality, demographics, and performance in one place.

  3. Decide and share

    Compare against other creators, export the profile to PDF for your team or client, and add the ones that fit to a Project.

Built for the Way You Work

However you buy influence, analytics help you back the right creators.

Vet before you pay

Confirm a creator’s audience is real and relevant before any money changes hands.

Compare a shortlist

Put candidates side by side on authenticity, audience, and engagement to pick the strongest fit.

Justify spend to clients or leadership

Export clear profile data to show why a creator was chosen and defend the budget.

Avoid fake-follower waste

Filter out creators with suspicious audiences so your spend goes to real reach.

Beyond the Numbers

The details that turn a profile into something you can act on and share.

Saving a creator’s advanced profile as a PDF

Export profiles to PDF

Share a full creator profile with your team or client as a clean, downloadable PDF.

A list of comparable creators with their follower counts and engagement rates

Benchmarks against similar creators

See how a creator’s engagement and reach compare to others like them, not just in isolation.

A creator profile with a masked email address before the advanced profile is opened

From masked to full contact

Basic profiles show a masked email; open the advanced profile to get full contact details and reach out directly.

Works with the Rest of Heepsy

Everything You Need to Know

Common questions about vetting a creator’s audience before you commit.

What is influencer analytics?

Influencer analytics is the data you use to judge whether a creator is worth partnering with: how real their audience is, who that audience is, and how the creator performs on reach and engagement. Heepsy puts all of it in one advanced profile.

How does Heepsy check a creator’s audience quality?

Each advanced profile shows the share of genuine versus suspicious followers, flags unusual growth, and breaks the audience down by location, language, age, gender, and interests, so you can see how real and how relevant a following is before you commit.

What audience demographics can I see?

Location, language, age, gender, and interests, plus where the creator ranks globally, in their country, and within their niche.

Which platforms does the analytics cover?

Instagram, TikTok, YouTube, and LinkedIn.

Can I export a creator’s profile?

Yes. Any advanced profile can be exported to PDF to share with your team or a client.

Can I compare creators side by side?

Yes. You can line up candidates on authenticity, audience, and engagement to pick the strongest fit before you commit.

20M+ Influencers • Trusted by 50K+ Brands

Stop guessing whether an audience is real

Open any creator’s advanced profile and vet their audience before you spend.

Book a demo