25 July 2025
8 Min Read
Heepsy Team
Upfluence focuses heavily on ecommerce gifting and is built around workflows that connect influencer campaigns to product seeding, Shopify integrations, and fulfillment-based programs. Heepsy is a simpler and more affordable alternative for brands that prioritize creator discovery, audience analytics, authenticity scoring, and clear demographic insights. It offers a streamlined interface and strong data accuracy, making it easier for small businesses, agencies, and growing ecommerce brands to find reliable creators without complex setup.
Upfluence is best for brands that rely on gifting, product seeding, and Shopify-connected workflows, making it ideal for ecommerce stores with established fulfillment processes. Its strength lies in automating product-based influencer campaigns.
Heepsy is best for creator discovery, allowing teams to quickly search by niche, audience quality, engagement rate, demographics, and authenticity insights. This makes it well suited for brands that want to reach new audiences efficiently.
Heepsy includes authenticity scoring and pricing benchmarks to help brands identify trustworthy influencers and estimate campaign budgets, which is especially helpful for teams that need clear data before investing in creators.
Upfluence has established itself as one of the leading influencer marketing platforms. With its strong analytics and campaign execution tools, it's often favored by large e-commerce brands and enterprises. But not every business finds Upfluence to be the right fit.
For small and medium-sized companies, the platform's pricing (starting around $2000/month) can be a major barrier. Even for larger organizations, some want more flexible campaign tools, better influencer discovery options, or lower-cost entry points.
That's why many brands search for Upfluence alternatives that provide similar or even better features at different price points.
In this article, we'll break down the top 10 Upfluence competitors, starting with Heepsy, which we'll explore in greater detail because of its affordability and balanced feature set.
| Platform | Pricing | Networks Covered | Notable Features | Suitable Industries |
|---|---|---|---|---|
| Heepsy | Starts at $69/month | Instagram, YouTube, TikTok | Advanced search filters, campaign management, monitoring | SMBs, startups, agencies, fashion, all industries |
| Modash | $199/month | Instagram, YouTube, TikTok | Influencer discovery, engagement metrics | Small-to-mid businesses |
| Grin | $2000 onwards | Instagram, YouTube, TikTok | E-commerce integrations, influencer payments | DTC brands, e-commerce |
| Klear | $2000 onwards | Instagram, YouTube, TikTok | Audience demographics, influencer analytics | Enterprises, agencies |
| Traackr | $25,000/year | Instagram, YouTube, Facebook, Pinterest | Influencer authenticity & benchmarking tools | Enterprise beauty & luxury brands |
| HypeAuditor | $299/month | Instagram, YouTube, TikTok, Twitch, X/Twitter | Fraud detection, audience quality scoring | All industries, mid-market |
| Influencity | $318/month | Instagram, YouTube, TikTok | Campaign management, reporting, influencer CRM | Agencies, fashion, PR |
| Aspire | $2000 onwards | Instagram, YouTube, TikTok | Influencer marketplace, campaign analytics | High-growth enterprises |
| CreatorIQ | $2000 onwards | Instagram, YouTube, TikTok | Enterprise-level campaign workflows, analytics | Large enterprises |
| Shoutcart | Starts at $49/post | Instagram, TikTok | Direct influencer marketplace for shoutouts | Small businesses, one-off campaigns |
Heepsy is one of the strongest alternatives to Upfluence, thanks to its combination of affordability, powerful influencer discovery, and accessible campaign tools.
Where Upfluence is designed for bigger businesses with larger budgets, Heepsy's entry-level pricing of $69/month makes it accessible to startups, agencies, and SMBs. At the same time, it scales well for larger organizations.
Heepsy is ideal for:
👉 Explore Heepsy's influencer search, Instagram Influencers, Free Instagram engagement rate calculators, and campaign management features.
Modash is another popular influencer discovery tool, focusing on Instagram, YouTube, and TikTok. It's priced more affordably than Upfluence, starting at $199/month, making it a good fit for growing businesses.
Grin has positioned itself as the go-to platform for DTC brands. With integrations into Shopify, WooCommerce, and other e-commerce platforms, it's highly effective for tracking ROI directly from influencer sales.
Klear specializes in audience demographics and performance analytics. It provides brands with deep insights into who their influencers' followers are, making it useful for enterprises that need precise targeting.
Traackr is a premium influencer platform used by enterprise brands, especially in the beauty and luxury industries. Its focus is on authenticity, benchmarking, and industry insights.
HypeAuditor is well-regarded for its fraud detection capabilities. It provides businesses with tools to identify fake followers, track audience authenticity, and monitor influencer credibility.
Influencity offers a comprehensive CRM-like approach to influencer management. It goes beyond discovery to include tracking, outreach, and performance reporting.
Aspire combines a marketplace with full campaign analytics. It enables brands to connect with influencers while managing end-to-end campaigns from within the platform.
CreatorIQ is one of the most advanced enterprise-grade influencer marketing platforms. It is trusted by Fortune 500 companies for global influencer management.
Shoutcart offers a straightforward marketplace where brands can purchase shoutouts directly from influencers. It's one of the most affordable and simple alternatives to Upfluence.
Ecommerce brands that rely on product gifting, samples, and Shopify automation may find Upfluence useful for fulfillment-linked influencer activations. Brands that prioritize discovering new creators, analyzing audience behavior, and projecting campaign performance will benefit from Heepsy's detailed filters and data insights.
Agencies that manage influencer campaigns for multiple clients will find Heepsy a simpler, faster solution for creator sourcing and data analysis. Heepsy's lists, audience insights, and pricing benchmarks help agencies run multiple campaigns without heavy onboarding or complex workflows.
Small and medium-sized businesses often choose Heepsy for its affordability and strong analytics. It provides the essential tools needed to identify suitable influencers, evaluate authenticity, and manage campaigns without enterprise-level investment.
Mainly because of pricing and accessibility. At $2000+/month, Upfluence is out of reach for most small businesses.
Heepsy (starting at $69/month) and Modash ($199/month) are the most SMB-friendly options.
CreatorIQ, Traackr, and Aspire are best suited for enterprises due to their scalability and advanced workflows.
Yes. Heepsy starts at $69/month and still offers advanced search, analytics, and campaign management.
HypeAuditor and Traackr specialize in fraud detection and influencer authenticity verification.
Upfluence is strongest when used for ecommerce gifting, product seeding, and influencer campaigns that require a tight connection to Shopify or fulfillment workflows. While it can be used by other industries, its structure and feature set are clearly built around product-driven influencer activations.
Heepsy offers more intuitive search filters for niche discovery, audience demographics, engagement quality, and authenticity insights. This makes Heepsy faster and easier for teams that want to identify creators who truly match their target audience, regardless of whether they run gifting-based campaigns.
Yes. Heepsy provides more accessible pricing for small and medium-sized businesses, offering key features like audience analytics, niche filtering, and authenticity scoring without enterprise-level costs. This makes it a practical solution for brands that want strong data without large annual contracts.
Upfluence includes certain performance and audience indicators, but Heepsy provides more granular authenticity scoring and fake follower detection. This helps brands identify suspicious audience patterns early and avoid low-quality influencer partnerships.
Heepsy is typically better for brands that are not built around a Shopify-based workflow or do not rely on gifting as their primary campaign structure. Heepsy's broader creator discovery tools and simpler UX make it more adaptable across industries and campaign types.