Audience authenticity
Unlock full reportViews and engagement, not just followers
Because videos reach non-followers, typical views and engagement often matter more than follower count when setting a rate.
See roughly how much a TikTok creator can earn per sponsored video, based on followers, engagement, and niche. A quick estimate for creators and brands sizing up a deal.
Jamal King
@jamal_king
Comedy & Dance | Making you laugh one video at a time 😂
Cost range
$4.7K - $10K
Higher than 60% of influencers
4.3M
Followers
102K
Likes/video
8K
Comments/video
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How much do TikTok creators make? TikTok earnings per sponsored video depend on more than follower count. Because TikTok's feed can push a video far beyond a creator's followers, engagement and typical view counts weigh heavily, alongside niche and deliverables.
Add a handle, or enter follower count and engagement rate.
Get an estimated earnings range per video with the main drivers shown.
Compare estimated costs across real creators before you commit budget.
Because videos reach non-followers, typical views and engagement often matter more than follower count when setting a rate.
Rates vary by niche, and a single video, a series, and add-ons like usage rights are priced differently.
Creators who reliably land with a relevant audience command more than raw follower count would suggest.
This calculator estimates. Heepsy shows the estimated cost of real creators, lets you compare them side by side, and tracks what a campaign actually returns, across a database of 20M+ creators.
Get instant insights without the commitment. Use our suite of free tools to check engagement rates, detect fake followers, and analyze audience demographics across Instagram, TikTok, and YouTube in just a few clicks.
It varies widely with typical views, engagement, niche, and deliverables. Because videos reach beyond followers, view counts often matter more than follower count, so this tool gives a range.
Typical views and engagement, the niche, whether it is one video or a series, and usage rights all move the number.
No. It is an estimate to size a deal. For real figures, compare estimated costs across actual creators in Heepsy.
The For You feed pushes videos to non-followers, so a creator's typical reach can far exceed their follower count.
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