Enter any public YouTube channel to see how much its audience engages with recent videos. YouTube engagement looks different from short-form networks, so this helps you read a channel on its own terms.
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@KenjiTanakaTV
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Engagement Rate
Engagement Rate (ER)
It measures the level of interaction and involvement with content and it includes actions such as likes, comments, shares, and clicks.
4.7%
Higher than 60% of influencers
4.3M
Subscribers
102K
Likes/video
8K
Comments/video
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What is a good YouTube engagement rate? YouTube engagement rate measures how much of a channel's audience likes or comments on its videos. Because YouTube is built around longer watch sessions rather than quick scrolling, its engagement rates usually sit lower than TikTok or Instagram, and watch time matters as much as likes.
Paste a channel URL or handle and select calculate.
See engagement rate with average likes and comments per recent video.
Open the creator in Heepsy to check audience quality and demographics.
YouTube engagement rate is typically the average likes and comments on recent videos divided by views or by subscribers, shown as a percentage. Dividing by views reflects how engaged actual viewers were; dividing by subscribers reflects how active the subscriber base is.
YouTube rates run lower than short-form networks because the platform rewards watch time over quick reactions. A lower percentage here does not mean a weak channel.
Engagement says nothing about whether the audience matches your buyer. Heepsy adds the demographics and authenticity read that do.
The rate shows how much a channel's audience reacts. Heepsy shows whether that audience is real and whether it is your buyer. Check authenticity, audience demographics, and benchmarks against similar creators, across a database of 20M+ creators.
Get instant insights without the commitment. Use our suite of free tools to check engagement rates, detect fake followers, and analyze audience demographics across Instagram, TikTok, and YouTube in just a few clicks.
YouTube rates run lower than TikTok or Instagram because the platform rewards watch time over quick reactions. Read a channel against similar channels rather than a fixed number.
It is the average likes and comments on recent videos divided by views or subscribers, shown as a percentage.
Dividing by views shows how engaged actual viewers were; dividing by subscribers shows how active the subscriber base is. Both are useful for different questions.
It works for public YouTube channels with visible recent videos.
Audience authenticity
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1.8M
