An Instagram audit analyzes an account's performance, follower authenticity, engagement behavior, and growth patterns to assess how real and valuable its audience is.
Free Instagram Audit Tool
Check engagement, detect fake followers, and uncover audience quality—for any public Instagram account.
Before you collaborate with a YouTuber, make sure you're seeing beyond their subscriber count. Heepsy's YouTube Channel Audit & Analyzer Tool gives you instant insights into a creator's performance, audience quality, and growth consistency — so you can partner with confidence.Simply enter a YouTube channel link or username, and let Heepsy do the analysis.
You'll get a quick, accurate snapshot powered by real influencer marketing data. Get a complete Instagram report with audience insights bycreating a free Heepsy account.
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Emma Lopez
@emma.lopez
Fashion enthusiast | Traveler 🌍 | Sharing my daily style and adventures
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Profile Quality Score
85
Higher than 60% of influencers
Followers
4.3M
Likes/post
102K
Comments/post
8K
Posts/week
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Publication recency
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Posts/week
Publication recency
Audience insights
Audience authenticity
Mentions and Hashtags
Updated content and more!
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🔍 How the Instagram Audit Tool Works
Our audit engine combines multiple performance signals to deliver a comprehensive report:
- Follower count: See how many users follow the account (raw number)
- Engagement rate (ER): Based on likes, comments, saves, and shares
- Audience Quality Score (AQS): A proprietary metric that accounts for follower authenticity, activity level, and engagement patterns
- Growth trends: Track follower gains or losses over time
- Authenticity signals: Identify suspicious spikes, inactive followers, and likely bots
These calculations are based on Heepsy's aggregated influencer data and benchmarks, giving you a clearer read than just “followers per post.”
What Metrics You'll Get during the Instagram Audit & Why They Matter?
| Metric | Why It's Important | What to Look For |
|---|---|---|
| Engagement Rate (ER) | Shows how much the audience interacts with content | Very low ER (e.g. < 1%) may suggest ghost followers |
| Audience Quality Score (AQS) | Adjusts for fake/inactive followers | A higher score indicates a more genuine base |
| Follower growth pattern | Spot abrupt spikes or declines | Sudden jumps may hint at purchased followers |
| Comments vs Likes ratio | Compare comment activity vs passive likes | Disproportionately low comments can be a red flag |
| Follower-to-Following ratio | Understand influence vs reciprocation | Very high following counts may suggest aggressive growth tactics |
These metrics help you filter out profiles with inflated metrics and find influencers who genuinely engage their audiences.
Who Should Use This Instagram Audit Tool
- Brands & marketers: Before engaging an influencer, audit their profile to ensure legitimacy and real ROI.:
- Agencies: Vet potential creators at scale and avoid wasted budget on inauthentic reach.
- Creators & influencers: Self-audit to understand your account health and improve future collaborations.
- Competitor analysts: Benchmark competitor profiles and see which ones maintain healthy audiences.
Auditing ensures you “pay for real” and not for fake reach.
Tips for Spotting Inauthentic Instagram Activity
- Profiles with zero or minimal posts but high follower counts
- Followers with no profile picture, no posts, or random character usernames
- Sudden, unnatural spikes in follower growth
- Very low comment-to-like ratios
Use these alongside the audit report to make informed decisions about collaborations.
Frequently asked questions
We combine real engagement data, follower behavior, growth trends, and authenticity signals to produce a balanced audit. We generate metrics like ER and AQS using established benchmarks and internal models.
Yes — the audit flags suspicious patterns, low-activity accounts, and anomalies in growth or engagement that may indicate purchased or fake followers.
Because our audit considers engagement, growth consistency, and audience authenticity, not just raw follower count.
The basic audit is free. For deeper insights—like full audience demographics, historical trends, or campaign planning—you can unlock premium reporting via a Heepsy subscription.
While no tool is perfect, our audit is backed by live influencer data and continuous benchmarking to minimize false positives. Use it as a strong signal, not the only criterion.
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