ROI versus ROAS
ROI is revenue minus cost, divided by cost, as a percentage. ROAS is revenue divided by ad spend, as a ratio. ROI answers whether you profited; ROAS answers how hard each dollar worked.
Enter what you spent and what a campaign brought in to see its ROI and ROAS instantly. A quick way to check whether influencer marketing paid off, and to make the case for the next campaign.
| Channel | Revenue (USD) | Cost (USD) | Conversions | ROI | CPC (USD) | |
|---|---|---|---|---|---|---|
Calculate the ROI of an influencer campaign. Return on investment tells you whether a campaign made more than it cost. For influencer marketing, that means comparing what you spent (fees, product, and commission) against the revenue the campaign drove.
Add the total cost of the campaign, including fees and product.
Add the sales the campaign generated, or conversions times average order value.
Get your return as a percentage and as a ratio, with the formulas shown.
ROI is revenue minus cost, divided by cost, as a percentage. ROAS is revenue divided by ad spend, as a ratio. ROI answers whether you profited; ROAS answers how hard each dollar worked.
Include creator fees, product or gifting, and any commission, so the return reflects what the campaign truly cost.
The number is only as good as the sales data behind it, which is why tracking clicks and sales per creator matters.
This calculator works from figures you enter. Heepsy measures the campaign for you: tracking links and promo codes attribute clicks and sales to each creator, and Shopify or WooCommerce feed real revenue into real-time reports. Prove ROI with data across a database of 20M+ creators.
Get instant insights without the commitment. Use our suite of free tools to check engagement rates, detect fake followers, and analyze audience demographics across Instagram, TikTok, and YouTube in just a few clicks.
Subtract the campaign cost from the revenue it generated, divide by the cost, and multiply by 100 for a percentage. Include fees, product, and commission in the cost.
ROI is profit relative to cost, shown as a percentage. ROAS is revenue divided by spend, shown as a ratio. ROI shows whether you profited; ROAS shows efficiency.
It depends on margins and goals, so compare against your own targets. The key is measuring it consistently with reliable sales data.
Use tracking links and promo codes per creator and connect your store, which Heepsy does automatically through Shopify and WooCommerce.
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