Audience authenticity
Unlock full reportAd revenue follows views and niche
Earnings from ads scale with views, but the rate per thousand views varies a lot by topic, since advertisers pay more in some niches than others.
See roughly how much a YouTube channel can earn, both from ad revenue on its views and from sponsored videos. A quick estimate for creators and brands sizing up the value of a channel.
Kenji Tanaka
@KenjiTanakaTV
Tech reviews and tutorials | Passionate about gadgets and gaming 🎮 | Subscribe for weekly updates
Cost range
$4.7K - $10K
Higher than 60% of influencers
4.3M
Subscribers
102K
Likes/video
8K
Comments/video
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How much do YouTubers make? YouTube creators earn in two main ways: a share of ad revenue on their views, and payment for sponsored videos. Ad revenue depends on views and the channel's niche, since some topics pay far more per thousand views than others.
Estimate ad revenue from views, or estimate sponsorship value from subscribers and engagement.
Add views or a channel, plus niche where relevant.
Compare estimated sponsorship costs across real creators before you commit budget.
Earnings from ads scale with views, but the rate per thousand views varies a lot by topic, since advertisers pay more in some niches than others.
For brand deals, audience size, engagement, and relevance drive the rate more than raw view counts.
A dedicated video, an integration, and a short mention are priced very differently.
This calculator estimates. Heepsy shows the estimated cost of real creators for sponsored work, lets you compare them, and tracks what a campaign returns, across a database of 20M+ creators.
Get instant insights without the commitment. Use our suite of free tools to check engagement rates, detect fake followers, and analyze audience demographics across Instagram, TikTok, and YouTube in just a few clicks.
They earn from ad revenue on views and from sponsored videos. Ad earnings depend on views and niche, while sponsorship rates depend on audience size, engagement, and fit, so this tool gives ranges.
It varies widely by niche, since the rate advertisers pay per thousand views differs a lot by topic. The tool uses a range rather than one fixed figure.
Ad revenue is a share of what advertisers pay against your views. Sponsorship earnings are paid directly by a brand for a video, and depend on your audience and fit.
No. It is an estimate. For real sponsorship figures, compare estimated costs across actual creators in Heepsy.
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